5 Amazing PR Tactics to Boost Sales and Growth
We are no longer living in the time where the sole marketing technique of businesses was to advertise through print media. The world has progressed beyond expectations, and digital discoveries are thrown every few days. So, businesses must be flexible and adapt according to the market atmosphere.
When it comes to promoting your venture, you must have a strong relationship with the public. Activation on all forms of media is the key to attain proximity with your prospective clients. Go for guest columns, social media marketing, seminars, webinars, workshops, and public speaking engagements. Make sure to convey the credibility of your business through these methods.
Basically, public relations strategies aim to reach marketing goals within a short period. There is a thin line between marketing and public relations. If you succeed in reaching optimal levels of both, there is no way that you will fail to generate a decent number of leads. In a study by USC Annenberg School for Communications and Journalism, nearly half of PR professionals and over 60% of marketing executives were said to believe that public relations and marketing will work together in the future.
Now that you know how PR is essential for your outreach to the public, you must acknowledge the tactics that will help to boost your sales and growth.
Let’s scan through some of those:
1.Embrace Social Media
Social media is the only way you can catch the attention of your target market. With platforms like Facebook, Instagram, and Twitter making waves across the globe, it is mandatory to have substantial existence on these forums. Regardless of your domain and business size, you must work on strengthening your social media campaign.
Be innovative. Come up with strategies that will compel your audience to click and go through your posts. Remember, there is a lot of content on these websites. Yet, at the same time, more than 70 percent of the US population has a profile on one or more social platforms. It is up to you how you craft content that strikes a chord.
All that you insert in the content becomes meaningless if it doesn’t speak to the target audience. Instead of focusing only on the features of your product and its background, design a campaign that pulls consumers within a jiffy.
Not everyone can make an outroar in the industry. You have to begin by directing your campaign towards small chunks of the target market. Gradually, move towards attracting local media and famous journalists.
3. Show your Expertise
Whether you’re writing a blog, pitching a local newspaper, or posting on social media – you must establish yourself as an expert. Show people the value you serve them. In The Science of Selling, the author David Hoffeld says, “A meta-analysis that analyzed fifty years of research found that expertise is a primary component of trust. Cognitive psychologist R. Glen Hass maintains that when the brain recognizes that someone is an expert, it is far more likely to comply with that person’s suggestions.”
As the customer acknowledges your information, they will be willing to try out your product/service. Adopt strategies like giving thoughtful commentary about ongoing trends, share editorial media coverage, industry news, and shed some light on the recent gig you completed.
4. Add Relevant Backlinks
A primary motive of a PR campaign is to bring authenticity to the brand. When there is a greater number of backlinks in your PR content, it acts as a “vote of confidence” from the linked site. Followed backlinks from trustworthy, high-authority and popular websites in your PR campaign will dramatically boost your sales and growth.
Work to upscale your PR game in reporting and metrics. Smart details of backlink data is an incredible way of informing people of the complete story about your campaign. It is also a crucial part of increasing your returns on investment (ROI).
5.Create Awareness and Engagement
Awareness of your brand is necessary to generate sales. Unless people know about your unique selling points, they won’t feel convinced enough to make a purchase. Aware people and improve your brand’s reputation. Numerous studies reveal how modern customers tend to buy from companies having a sense of corporate social responsibility (CSR). Make sure you keep media in the loop when you are donating to local charities or serving the welfare centers.
Another tactic to enhance awareness of your brand is to generate newsworthy content now and then. Have you ever noticed how almost half of the world knows about the next launch of Apple even when it is still in the development phase? Releasing newsworthy content is one of the best ways of leveraging PR.
Consider conducting special events, festivals, and corporate events where you discuss the next move of your brand. Try to generate reviews about these moves through bloggers and influential media personalities. All of this falls into the category of engagement, and it’s pretty helpful for establishing PR.
Every brand aims to grow its market momentum. An amazing PR strategy ensures it happens as per the expectations. It isn’t a game of conjecture. Rather you have to be vigilant about every move. Hire professionals to craft a PR campaign if you feel you’ll probably fail.
Check and balance all components of your PR strategy regularly to know you are performing well. Your sales will boost beyond limits if only you could do it right.