Adriana Lee

Case Study


Adriana belonged to a close-knit immigrant family, with her mother being born in Cuba but raised in the USA. Her love for art and music came from her family. Since childhood, she has been fond of theater, where she was first introduced to yoga. Yoga was fascinating for her as a child and felt like moving art.

Adriana Lee takes their setbacks as an opportunity to achieve great things. At her lowest, going through a divorce and the trauma of being in a toxic marriage, she found her escape in yoga and decided to pursue it as a career. With her love for art, she decided to give life a second chance and also to help others through yoga.

Being a strong woman, Adriana never let her failures bring her down. She understands that as a human, it is customary to make mistakes and face challenges, but how you overcome them matters. She tries to help and empower others with whatever she has learned through her experiences and how yoga plays a significant role in her healing. She also tells her clients to be patient and consistent with their progress. 

Over the years, Adriana has seen an enormous transformation in herself, and she owes it all to yoga, music, and writing. She believes yoga can get someone back on their feet and bring positive energy into their lives. She is now a co-owner of Solstice Yoga, a yoga school and virtual yoga studio in Las Vegas. Through different yoga teacher training programs, both online and in person, Adriana helps people increase their strength and endurance. She is a powerhouse of knowledge and experience and tries to help others as much as possible.

Adriana Lee came to us because she wanted to boost and strengthen her brand via attention in the media and other sources.


  • 1


    We had an initial consultation call with Adriana Lee, where we identified her goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.

  • 2


    Based on the needs of Adriana Lee, we worked with her to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of her brand.

  • 3


    We sent her a questionnaire that we would leverage to craft her content. Then, we began the process of content creation and getting her featured on the agreed publications.


Adriana Lee wanted to boost her social media credibility and authority further. We needed to craft a unique angle for Adriana’s story and leverage our network of connections to get her featured on some of the most prominent media outlets.


  • Present Adriana Lee’s success story from a unique angle and help her gain worldwide recognition
  • Improve Google search presence for Adriana Lee and her work
  • Boost social media credibility and authority by positioning Adriana Lee as an expert in her field
  • Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed, as well as help her be a contributor on major websites

Featured On

Hustlers - Adriana
the hustlers digest (3)
Concept - Adriana
New Project (8)
Auburn - Adriana
New Project (20)
Miami - Adriana
New Project (27)


  • Adriana Lee has been featured in several publications, including The New York Daily Trends, Buzz Sentinel, Pennsylvania Daily Post, and more.
  • Created compelling content and strategically placed it on major media outlets to position Adriana Lee as an expert in her field.
  • Boosted press exposure and brand credibility tremendously.
  • Attained a lot of robust media coverage and produced a lot of sources online, which helped authenticate her contributions and enhance her online presence.

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