CASE STUDY
Alana Parks
Alana Parks desires to help other small business owners with social media marketing has led her to make astute use of the power of social media platforms.
A Brief Background
Overview
Alana Parks, a creative digital marketer, founded POST Inc. in 2018 and shows us by example how a positive mindset can help achieve their dreams. There were definitely a lot of ups and downs that Alana faced in her life. In fact, even now not all is perfect in her life. Still, she genuinely believes that it’s just one of those things you have to accept when running your own business, learn from it, and try not to make the same mistakes.
To quote an example from her own journey, she lost all of her clients not once, but on two separate occasions. This experience helped her understand the importance of keeping her sales pipeline full. Also, Alana, like many of us, even came into issues with the IRS, but she tackled it beautifully. What sets her apart from most of us is her mindset.
Currently, Alana has built a digital community of 50,000+ small business owners and has also spoken alongside billionaires, like Mark Cuban and Sally Krawcheck at a 2021 financial summit for young entrepreneurs. Alana has also recently partnered with the largest, fastest-growing social media platform to help coach small business owners on social media marketing. An inspiring step that many of us should aim to emulate!
Alana came to us because she wanted to boost her business as well as her social media credibility and authority.
How We Do It?
Our Process
Empowering Alana's Digital Journey: Guided her toward amplified online influence through tailored strategies and impactful content.
CONSULTATION
We had an initial consultation call with Alana Parks, where we identified her goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
ROADMAP TO SUCCESS
Based on the needs of Alana Parks, we worked with her to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of her brand.
GET TO WORK
We sent her a questionnaire that we would leverage to craft her content. Then, we began the process of content creation and getting him featured in the agreed publications.
The Challenge
Alana Parks is widely known as a digital marketer and social media influencer. She wanted to boost her business as well as her social media credibility and authority. What we needed to do was craft a unique angle for Alana’s story and help her get press features in major publications.
The Strategy
- Present Alana’s success story from a unique angle and boost her brand awareness
- Improve Alana Parks and her business' Google search presence
- Boost Alana Parks' social media credibility and authority by positioning her as an expert social media marketer and social media influencer
- Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed
Results
- Alana Parks was featured in several publications including Disrupt Magazine, The Hustler’s Digest, and more
- Created compelling content and strategically placed it on major media outlets to position Alana Parks as an expert in her field
- Boosted press exposure and brand credibility tremendously
- Attained powerful media coverage, hence laying the foundation for social media verification in the future
Featured On
Notable Publications
Featuring Alana Parks
Alana's Testimonial
What Alana Has To Say
Discover how strategic storytelling and media placement elevated Alana Parks' profile and credibility.
“I am so glad that I made the decision to work with Mogul Press. They did such a great job. The articles were written was just like I was looking for my brand presentation. I would totally recommend working with them and I definitely know I will work with them again. Thank you so much.”
Alana Parks
Digital Marketer & Founder of POST Inc