Jonathan Tjoa Algreen

Case Study

Overview

Jonathan Tjoa Algreen is a philanthropist, serial entrepreneur cum investor, social media influencer, and fierce advocate for impact-driven business. He is the CEO and founder of three companies; Impact Business Investment Group, 1 People, and Business for Planet. He is also the co-owner of Valified, Nordic Impact Bridge, LOVE NATURE Superfoods, Wennick–Lefèvre, and DoLand.

Jonathan displayed a knack for entrepreneurship from a young age. He built his first company in his early twenties, scaled it high, and sold it. Jonathan was doing all this while completing his education at the universities of Aalborg and Roskilde. 

Jonathan’s Investment Group, Impact Business Investment Group (IBIG), seeks to educate, empower and fund entrepreneurs of tomorrow. The company invests in new and innovative businesses and entrepreneurs. Since its initiation, the company has created and invested in several businesses, sometimes even taking them from scratch and scaling them into successful companies.

Jonathan ensures that all his work is centered around green initiatives and has a social impact integrated into its business model.

His company, 1 People, established in Denmark in 2012 and later expanded to Indonesia in 2018, aims to create and market products that allow active and conscious women to enjoy luxury with a dash of sustainability and authenticity.

Jonathan has also created a program, Business for Planet, which provides free and practical training to entrepreneurs and teaches them valuable insights on scaling social impact businesses. A wealth of support, guidance, and knowledge is available to aspiring entrepreneurs worldwide. It also provides investment to startups that are unique and in line with the company’s objectives.

His business is spread across various industries, but what they all have in common is his deep focus on people and a planet-centric approach to running the business. It is his way of being a part of the change that is needed to counter the environmental and social issues that have gripped the world in this age. 

Jonathan came to us because he wanted to boost his brand further and strengthen his social media credibility and authority. He also wanted some contributor spots to get interviewed on well-known TV shows and be a member of the Forbes Council. 

Process

  • 1

    CONSULTATION

    We had an initial consultation call with Jonathan Tjoa Algreen, where we identified his goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.

  • 2

    ROADMAP TO SUCCESS

    Based on the needs of Jonathan Tjoa Algreen, we worked with him to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of his brand.

  • 3

    GET TO WORK

    We sent her a questionnaire that we would leverage to craft his content. Then, we began the process of content creation and getting him featured on the agreed publications.

Challenge

Jonathan Tjoa Algreen, CEO of the Impact Business Investment Group, wanted to further boost his business as well as his social media credibility and authority. We needed to craft out a unique angle for Jonathan’s story, help him get press features in different significant publications so that he could become a contributor on major websites, become a member of Forbes Council and and get him interviewed on famous TV shows.

Strategy

  • Present Jonathan’s success story from a unique angle and help him gain worldwide recognition
  • Boost social media credibility and authority by positioning Jonathan Tjoa Algreen as an expert in his field
  • Build the foundation to make Jonathan a contributor to the Forbes Business Council
  • Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if neede
  • Improve Google search presence for Jonathan and his business

Featured On

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Results

  • Got Jonathan featured in several publications including Readers Digest UK, The Hustler’s Digest, London Daily Post, Inscriber Magazine, and more.
  • Helped Jonathan to become a contributor to the Forbes Business Council
  • Created compelling content and strategically got it placed on major media outlets to position Jonathan as an expert in his field
  • Attained a lot of robust media coverage and helped him become a contributor on these website, Buzz Sentinel, Auburn Digest and many others
  • We got him in an interview on Park City TV, which was an addition to authenticating his brand name and enhancing his online presence
  • Generated enough press so it could later be used as leverage to get on even bigger media outlets if needed

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