CASE STUDY
Amber Wentworth
Amber Wentworth, also known as Lone Star Keto Girl on social media, is currently a nutrition and life coach who aims to empower people and help them achieve their health goals via diet and lifestyle changes.
A Brief Background
Overview
She is a health podcaster of her podcast called Lone Star Keto and a podcast host for the MeatRX success story podcast. She is also a carnivore coach for MeatRX to help promote a carnivore diet that did wonders for her. She started her coaching business, Lone Star Coaching, to help change the current system that normalizes being on medications and having low energy to achieve your desired body and does not spread awareness of important health issues like obesity.
After struggling with weight and body-image issues that converted into significant health issues from a young age, Amber wanted to ensure that other people had all the information about living a healthy lifestyle, which she was deprived of until many years later. She believes everyone deserves a quality of life and wants to break the current system that thrives on supporting unrealistic body images achieved through medications and extreme diets.
Amber ventured out on her own to build a business platform where she could advocate for a better and healthier lifestyle by spreading awareness. She claims that she is not very technical, but since she didn’t have the budget to hire any help, she was forced to figure out everything independently and ended up doing a pretty good job. She created her websites, built her social media presence, started her podcast, and made all the graphics and logos herself.
Amber Wentworth inspires people to become the best healthy versions of themselves and helps them along their journey of self-acceptance. Her mantra is to measure success by the smiles and glow of a genuinely healthy client instead of a number on a scale. The ultimate goal for her clients is to help them understand the importance of health and quality of life.
How We Do It?
Our Process
Empowering Amber's Digital Journey: Guided her toward amplified online influence through tailored strategies and impactful content.
CONSULTATION
We had an initial consultation call with Amber Wentworth, where we identified her goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
ROADMAP TO SUCCESS
Based on the needs of Amber Wentworth, we worked with her to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of her brand.
GET TO WORK
We sent her a questionnaire that we would leverage to craft her content. Then, we began the process of content creation and getting him featured in the agreed publications.
The Challenge
"The Challenge Amber Wentworth had a good following on social media but had zero press. However, she wanted to take her online presence to the next level. So, we had to focus on creating a unique angle for Amber’s story and leverage our network of connections to get her featured in numerous media publications."
The Strategy
- Create powerful content and press articles that strategically explain Amber Wentworth’s unique service
- Improve Google search presence for Amber Wentworth and her brand.
- Boost her social media credibility and authority by positioning Amber Wentworth as a leading nutritionist and life coach
- Generate enough press so that it could later be used as leverage to get on even bigger media outlets if needed.
Results
- Got Amber Wentworth featured on some major publications like Disrupt Magazine, The Hustler’s Digest, and more.
- Effectively positioned Amber Wentworth as an authority in her industry by leveraging media placements.
- Tremendously boosted press exposure, brand credibility, and Google search presence for Amber Wentworth and her brand.
- Attained a lot of powerful media coverage, hence laid the foundation for social media verification in the future.
Featured On
Notable Publications
Featuring Amber Wentworth
Amber's Testimonial
What Amber Has To Say
Discover how strategic storytelling and media placement elevated Amber Wentworth's profile and credibility.
“I had the opportunity to work with Mogul Press and they were able to get me featured in several different publications, which is something I had never thought I would be able to accomplish. They did a wonderful job, writing the articles, and it was done very quickly. I definitely recommend Mogul Press.”
Amber Wentworth
Lone Star Keto Girl