Baffour Boakye - Case Study - Mogul Press

CASE STUDY

Baffour Boakye

Baffour Boakye goes by the name Baff and “Baffmasta” on social media. He is a complete package. Not only is he a content creator, but he is an entertainer, dancer, and actor.

A Brief Background

Overview

Baffour Boakye, also known as Baff and “Baffmasta” on social media, is a complete package. Not only is he a content creator, but he is an entertainer, dancer, and actor. He posts original short videos and memes on his social media, extending to an audience of over 700,000 followers on all social media platforms.

Baff built his company when he was 27 years old. In his youth, he was known for being the funny one in his friends' group and for putting a smile on people's faces. In high school, he was known to be studious, athletic, and funny. Entertaining his peers always came naturally and extended into his life post-high school and college. Before finally committing to his passion for comedy, Baff would find himself winning costume competitions and making goofy videos for fun. It wasn't until he completed his graduate degree from the University of Houston that he decided to take this passion more seriously in 2016.

Making people happy and spreading laughter has always been Baff's goal. He enjoys lifting the spirits of others, whether it's through comedy, live interactions, or encouraging words. Baff is an avid follower of Christ, submerging himself into his faith. He believes his talent is God-given, so he is always grateful and appreciative of his craft.

After starting with comic videos and small skits, Baff is looking to progress his career. He is creating longer content, pursuing roles for commercials, television, and movies, and taking acting classes to sharpen his skill set. Being hardworking and goal-driven are the best attributes of Baffour Boakye. He is consistent with his work ethic and always eager to learn new things. His primary focus moving forward is to continue developing his personal growth while also positively impacting the world.

Baffour came to us to further boost his brand and social media credibility and authority.

How We Do It?

Our Process

Empowering Baffour's Digital Journey: Guided him toward amplified online influence through tailored strategies and impactful content

CONSULTATION

We had an initial consultation call with Baffour Boakye, where we identified his goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.

ROADMAP TO SUCCESS

Based on the needs of Baffour Boakye, we worked with him to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of his brand.

GET TO WORK

We sent him a questionnaire that we would leverage to craft his content. Then, we began the process of content creation and getting him featured on the agreed publications.

The Challenge

Baffour Boakye is known for his content-creating skills. He wanted to boost his brand and social media credibility and authority. We needed to craft a unique angle for Baffour’s story and help him get press features in significant publications.

The Strategy

Results

Featured On

Notable Publications
Featuring Baffour Boakye

Baffour's Testimonial

What Baffour Has To Say

Discover how strategic storytelling and media placement elevated Baffour Boakye's profile and credibility.

“I want to give a shoutout to Mogul Press and would highly recommend it to anyone out there to use their services. It was a very easy and smooth process while working with them. Thank you so much.”

Baffour Boakye

Entertainer, Dancer, and Actor