Bobby Umar - Case Study - Mogul Press

CASE STUDY

Bobby Umar

Bobby Umar has been a professional trainer and motivational speaker for 15 years. He is also a social media influencer with over 650,000 followers across social media and provides coaching programs pertaining to his areas of expertise.

A Brief Background

Overview

"Bobby Umar, a seasoned professional trainer and motivational speaker with an impressive 15-year tenure in the field, has also carved a niche as a prominent social media influencer, boasting a substantial following of over 650,000 across various platforms. Leveraging his extensive expertise, Bobby offers coaching programs aimed at empowering individuals in areas aligned with his proficiency. He spearheads three thriving businesses: Raeallan, DYPB, and Thought Leadership Branding Club. Through these ventures, he actively contributes to the growth of business professionals, nurturing their leadership capabilities, fostering innovation, and refining their communication skills.

Bobby's exceptional contributions have not gone unnoticed, receiving numerous awards and nominations. He has earned a spot among the most influential individuals, as recognized by esteemed magazines and social platforms such as LinkedIn and Twitter. An accomplished TEDx speaker on five occasions, Bobby has also authored three international books, including an Amazon #1 bestseller.

In recent developments, Bobby achieved the status of a LinkedIn influencer and has successfully cultivated a robust community on Clubhouse. His future endeavors are driven by a passion to assist individuals in discovering their true purpose, expanding his TLB Community on Clubhouse to encompass 100,000 members, reaching the remarkable milestone of 1 million social media followers, and ultimately gracing the TED.com stage to share his inspiring message.

Recognizing the need to bolster press exposure and amplify credibility for his esteemed brands, Bobby sought our expertise and support."

How We Do It?

Our Process

Empowering Bobby's Digital Journey: Guided him towards amplified online influence through tailored strategies and impactful content.

CONSULTATION

We had an initial consultation call with Bobby Umar, where we identified his goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.

ROADMAP TO SUCCESS

Based on the needs of Bobby Umar, we worked with him to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of his brand.

GET TO WORK

We sent him a questionnaire that we would leverage to craft his content. Then, we began the process of content creation and getting him featured on the agreed publications.

The Challenge

Bobby Umar had a good following on social media platforms such as LinkedIn and Twitter. However, he didn’t have enough press when he approached us. So what we needed to do was to present Bobby’s story from a unique angle, and leverage our network of connections to get him featured in numerous media publications.

The Strategy

  • Create powerful content that showcases Bobby Umar’s story in a unique way.
  • Boost brand credibility and authority by positioning Bobby as an entrepreneurial leader.
  • Leverage Bobby’s story along with our network of connections to get him featured on major publications.
  • Generate enough press so that it could later be used as leverage to get on even bigger media outlets if needed, and at the same time lay the foundation for social media verification.

Results

  • Got Bobby Umar featured on some major publications like Disrupt Magazine, The Hustler’s Digest, California Daily Review, and many more.
  • Created strong content and strategically got it placed on media outlets to position Bobby Umar as an entrepreneurial leader.
  • Tremendously boosted press exposure, brand credibility, and Google search presence for Bobby Umar.
  • Attained a lot of powerful media coverage, hence laying the initial foundation for social media verification in the future.

Featured On

Notable Publications
Featuring Bobby Umar

Bobby's Testimonial

What Bobby Has To Say

Discover how strategic storytelling and media placement elevated Walid Chaya's profile and credibility.

"I used Mogul Press to get some PR and articles in publications around the world. The process was great and it went really well. I’m very glad to get my name out there and build my brand and I really appreciate the work that Mogul Press did for me.”

Bobby Umar

Professional Trainer and Motivational Speaker