Cameron Farthing

CASE STUDY

Entrepreneurship can be pretty challenging, but Cameron Farthing has proved through his journey that there is nothing you can’t achieve without hard work and persistence.

A Brief Background

Overview

"Cameron didn’t opt for conventional methods when starting his career. He took a leap of faith and dropped out of college to discover his path in life. At first, he had no clear direction. However, he soon learned about Commercial Diving—an extremely daunting job that paid well. He enrolled in the course and spent three years working. This wasn’t easy, as he had to borrow £12,000 from his father for the training course and work 12-hour shifts offshore. Even though it paid well, he did not want to make a career out of it.

Fascinated by earning online, he also experimented with side hustles like starting his YouTube Channel, Growing and Selling Instagram Accounts, Affiliate Marketing, and Sneaker Reselling. However, he didn’t find any of these interesting enough. Cameron realized e-commerce was where his passion lay when he earned a profit of £4,000 from an e-commerce store he established himself. He quit his five-figure job as a Commercial Diver and successfully launched several other e-commerce platforms to hone his skill set and acquire knowledge about digital marketing. He surrounded himself with the top 10% in this field. He realized digital marketing was his strongest forte, eventually becoming the foundation of his most significant business.

Today, at 25, Cameron Farthing is a digital marketer and the co-founder and director of The Normal Company. He is successfully working with brands globally and helping them uncover their true potential and achieve their goals. The hustle has been an ongoing aspect of Cameron’s life. He lives in a house he financed when he was running his own multi-six-figure brands at 19. After identifying his passion, Cameron realized he wanted to bring out the big guns for his business. This meant getting in touch with brands that wanted to grow. At The Normal Company, he has allowed many clients to accelerate their sales and jump into higher revenues.

His company has helped a brand that was previously earning $40,000 in monthly sales make over $250,000 in monthly sales within five months. The agency’s clients include celebrity-endorsed labels, such as those that work with Kylie Jenner, Will I Am, and Josephine Skriver, and have helped them achieve outsized returns on ad spending.

All of this is impressive, but Cameron knew that he needed press coverage to secure a permanent place in the industry. This is where we come in, with various strategies to help him raise his brand awareness and increase his brand credibility."

How We Do It?

Our Process

Empowering Cameron's Digital Journey: Guided him toward amplified online influence through tailored strategies and impactful content.

CONSULTATION

We had an initial consultation call with Cameron Farthing, where we identified his goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.

ROADMAP TO SUCCESS

Based on the needs of Cameron Farthing, we worked with him to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of his brand.

GET TO WORK

We sent him a questionnaire that we would leverage to craft his content. Then, we began the process of content creation and getting him featured in the agreed publications.

The Challenge

When we took on Cameron as a client, we knew we needed to get him the best placements in top tier media outlets if he wanted to boost his brand name. We strived to curate such powerful content for him that could improve his media coverage as he had little to none of it when he first came to us.

By securing top-tier media placements, we wanted to make him eligible for social media verification on Instagram, and then get him verified to boost his credibility.

The Strategy

Create compelling content based on Cameron’s journey and expertise to draw in the attention of readers all over the world.
Use the unique content and our connections to get him media placements in several renowned publications so that his brand awareness and media presence could be increased.
Use the press features to position him as an expert in his industry.
Promote his brand in such a way that he could secure media placements easily in more and bigger publications in the future if needed.
Attain enough media coverage to meet the eligibility criteria for Instagram verification, and then get him verified.

Results

Got Cameron press features in some of the world’s most renowned publications such as Forbes, Thrive Global, Inc Magazine, International Business Times California Herald, and many more.
Positioned him as a thought leader in the field of e-commerce by using strategic media placements and controlling the narrative.
Increased brand credibility and brand awareness while simultaneously boosting his Google search presence.
Got him verified on Instagram which did wonders in authenticating his brand name and enhancing his online presence.

Featured On

Notable Publications
Featuring Cameron Farthing

Cameron's Testimonial

What Cameron Has To Say

Discover how strategic storytelling and media placement elevated Cameron Farthing's profile and credibility.

“Nabeel was able to secure many strong media features for me, and helped me get verified on Instagram. Service was delivered as promised. Would recommend Mogul Press to anyone looking for press or verification.”

CASE STUDY