CASE STUDY
Aariah Woods
Business coach Aariah Woods defines success as overcoming personal struggles, working hard to build your career, and living a good life with your loved ones. Her role as a mother and businesswoman has taught her important lessons about success.
A Brief Background
Overview
Aariah grew up facing the harsh realities of life. From living with her mother, then with her father, to ending up completely homeless after getting kicked out of the house assisting program. But as they say, there is a time for everything; after some time, Aariah found a place to live offered by her cousin. Aariah began looking for work to fulfill her financial worries. During this time of discovery, she took another step in her life. Not wanting her best friend’s kids to be thrown out in foster care, Aariah took them into her custody. With three mouths to feed and no stable job, Aariah only saw dark clouds and no hope to move forward.
Life gives you many chances to start over, so Aariah decided to begin a new journey by moving to Pennsylvania. She worked at a hospital while searching for more opportunities online. It was during this time that Aariah came across affiliate marketing, which changed the course of her life forever. After all the hardships she had faced, Aariah was finally able to find contentment. Hard work became her best friend as she worked day and night to build her profile on social media platforms.
@queenaariah started with affiliate marketing on social media. Many brands and services contacted her to advertise in affiliate marketing, leading her to raise six figures online. With time, Aariah realized that eCommerce was a more practical industry to pursue, choosing it as a career path. With her experience in affiliate marketing, eCommerce felt familiar, opening another new door of opportunity and financial freedom for Aariah. She successfully opened her own business called Bellah Roze, a beauty brand for personal care products.
Aariah Woods came to us because she wanted to boost her brand and her social media credibility and authority further.
How We Do It?
Our Process
Empowering Aariah Woods' Digital Journey: Guided her toward amplified online influence through tailored strategies and impactful content.
CONSULTATION
We had an initial consultation call with Aariah Woods, where we identified her goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
ROADMAP TO SUCCESS
Based on the needs of Aariah Woods, we worked with her to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of her brand.
GET TO WORK
We sent her a questionnaire that we would leverage to craft her content. Then, we began the process of content creation and getting her featured in the agreed publications.
The Challenge
Aariah Woods is widely known for her business coaching skills. She wanted to boost her brand, and social media credibility and authority. We needed to craft a unique angle for Aariah’s story and help her get press features in significant publications.
The Strategy
- Present Aariah’s success story from a unique angle and boost her brand awareness
- Improve Google search presence for Aariah Woods and her business
- Boost Ariah Woods' social media credibility and authority by positioning her as an expert business coach
- Generate enough press so that it could later be used as leverage to get on even bigger media outlets if needed
- Attain enough media coverage to meet the eligibility criteria for social media verification in the future
Results
- Aariah Woods was featured in several publications, including Yahoo Finance, Bloomberg, NetNewsLedger, and more
- Created compelling content and strategically placed it on major media outlets to position Aariah Woods as an expert in her field
- Boosted press exposure and brand credibility tremendously
- Attained a lot of robust media coverage, which did wonders in authenticating her brand name as well as enhancing her online presence
Featured On
Notable Publications
Featuring Aariah Woods
Aariah's Testimonial
What Aariah Has To Say
Discover how strategic storytelling and media placement elevated Aariah Woods' profile and credibility.
“Mogul press has literally helped me, as a PR team they are amazing they helped me to get my story out there, basically getting me the press that I need. that I would not be able to get my own, they got me published on Yahoo Finance, Bloomberg and so much more I definitely wanna give a shoutout to Mogul Press. You guys are amazing Thank you.”
Aariah Woods
Founder of Bellah Roze