Overview
Abderrahman Zahid, founder of Tawjeeh Consulting is an ultimate example of being a mentor. He has been a successful advocate of Moroccan students and their rights. Having faced several difficulties as a student, it opened his eyes that someone has to stand up for these students if the future must be secured. Because students need a guiding hand in choosing a career, as it can get so confusing and frustrating with studies and other activities as well
Being born in Marrakech and his parents being teachers, he had a close understanding of how it must have been for Moroccan students. Therefore, instead of going with the flow and letting things be, he stood up for what he believed in and founded Tawjeeh Consulting, a center of consultations for Moroccan students to guide them in their career choices.
In less than three years, Abderrahman Zia has achieved so much, his organization has counseled over 32000 Moroccan children and paved their way to success. He aspires to further grow Tawjeeh consulting to other areas such as the middle east and Africa.
He has given his best to educate and guide the students in the best possible ways. From arranging counselors from all around the world to arranging webinars with different strong personalities to help inspire children even more. Tawjeeh Consulting has helped over 500 students to achieve schooling from international institutes with partial and full scholarships.
Having someone to look up to and listen to is a blessing, especially during student life. That time of your life is completely clueless and confusing, having a helping hand during these years can do wonders for a student.
Moreover, Abderrahman Zahid has formed this institution in such a way that the approach and catalog provide a wide range of options while concentrating time and effort on efficiently targeting and ensuring the destination among hundreds of options. It assists in defining the areas that best suit the students’ aspirations, abilities, and skills, thanks to their knowledge.
Abderrahman Zahid came to us because he wanted to boost his brand further and his social media credibility and authority.
Process
- 1
CONSULTATION
We had an initial consultation call with Abderrahman Zahid, where we identified his goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
- 2
ROADMAP TO SUCCESS
Based on the needs of Abderrahman Zahid, we worked with his to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of his brand.
- 3
GET TO WORK
We sent her a questionnaire that we would leverage to craft her content. Then, we began the process of content creation and getting her featured on the agreed publications.
Challenge
Abderrahman Zahid was widely known for his consulting skills. However, he wanted further to boost his brand and social media credibility and authority. We needed to craft out a unique angle for Abderrahman’s story and help him to get press features in different significant publications.
Strategy
- Present Abderrahman’s success story from a unique angle and boost his brand awareness.
- Improve Google search presence for Abderrahman Zahid and his business.
- Boost his social media credibility and authority by positioning Abderrahman Zahid as an Expert Mentor.
- Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed.
- Attain enough media coverage to meet the eligibility criteria for social media verification in the future.
Featured On
Results
- Abderrahman Zahid was featured in several publications, including The Chicago Weekly, The Hustler’s Digest, The Chicago Weekly, and more.
- Created compelling content and strategically placed it on major media outlets to position Abderrahman Zahid as an expert in his field.
- Boosted press exposure and brand credibility tremendously.
- Attained a lot of robust media coverage, which did wonders in authenticating his brand name as well as enhancing his online presence.
What Abderrahman Has To Say
