Alexis Fedor - Case Study - Mogul Press


Alexis Fedor

Alexis Fedor is the founder of Artists In Business. Alexis has a Master's in Cross-Cultural Dance and Theater from New York University. Her top achievements are being a worldwide performance artist & choreographer, and a Member of the Writer’s Guild of America East.

A Brief Background


Alexis wanted to create a method for artists of all disciplines to build successful businesses with their art that is in line with their vision and mission as artists. She is a performance artist, writer, and passionate entrepreneur. She, therefore, started a private group for artists who wanted to expand the same kind of businesses in the online space while advising multi-million dollar companies on how to increase their online revenue. Artists In Business was founded from that original 500-person group of artists.

After experiencing a great loss, Alexis experienced her lowest points before returning to work and using what she had learned to design a hugely successful online campaign for a significant client. She worked with several clients whose values ranged from $2 million to $5 million over the next six years, assisting them in expanding the online portion of their businesses. Working with them taught her the fundamental business principles that her first company needed to improve.

Using those lessons as a springboard, she changed careers and began editing books about successful women business owners. She earned six figures from her artwork that year. She finally realized what it took to start a successful art business and wanted to spread that knowledge to everyone.

She came to us to strengthen her social media authority and credibility while boosting her brand. At first, she was somewhat dubious and hesitant. She was informed that we completely guaranteed these placements. She wanted to spread the word about her coaching company for artists. Women interested in art in the age range of 35 to 75 are her target audience.

How We Do It?

Our Process

Empowering Alexis' Digital Journey: Guided her towards amplified online influence through tailored strategies and impactful content.


We had an initial consultation call with Alexis Fedor, where we identified her goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.


Based on the needs of Alexis Fedor, we worked with her to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of her brand.


We sent her a questionnaire that we would leverage to craft her content. Then, we began the process of content creation and getting her featured in the agreed publications.

The Challenge

Alexis Fedor, a leading entrepreneur and CEO of Artists In Business, wanted to boost her company’s social media credibility and authority. We needed to craft a unique angle for Alexis’s story and help her get press features in significant publications.

The Strategy


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Featuring Alexis Fedor