Alexis Fedor

Case Study


Alexis Fedor is the founder of Artists In Business. Alexis has Masters in Cross-Cultural Dance and Theater from New York University. Her top achievements are being a worldwide performance artist & choreographer, and a Member of the Writer’s Guild of America East. 

Alexis wanted to create a method for artists of all disciplines to build successful businesses with their art that is in line with their vision and mission as artists. She is a performance artist, writer, and passionate entrepreneur. She, therefore, started a private group for artists who wanted to expand the same kind of businesses in the online space while advising multi-million dollar companies on how to increase their online revenue. Artists In Business was founded from that original 500-person group of artists. 

After losing her first business, Alexis experienced her lowest points before returning to work and using what she had learned to design a hugely successful online campaign for a significant client. She worked with several clients whose values ranged from $2 million to $5 million over the course of the next six years, assisting them in expanding the online portion of their businesses. Working with them taught her the fundamental business principles that her first company needed to improve. 

Using those lessons as a springboard, she changed careers and began editing books about successful women business owners. She earned six figures from her artwork that year. She finally realized what it took to start a successful art business and wanted to spread that knowledge to everyone.

She came to us to strengthen her social media authority and credibility while boosting her brand. At first, she was somewhat dubious and hesitant. She was informed that we completely guaranteed these placements. She wanted to spread the word about her coaching company for artists. Women interested in art in the age range of 35 to 75 are her target audience. 


  • 1


    We had an initial consultation call with Alexis Fedor, where we identified her goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.

  • 2


    Based on the needs of Alexis Fedor, we worked with her to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of her brand.

  • 3


    We sent her a questionnaire that we would leverage to craft her content. Then, we began the process of content creation and getting her featured on the agreed publications.


Alexis Fedor, a leading entrepreneur and CEO of Artists In Business, wanted to further boost her company’s social media credibility and authority. We needed to craft a unique angle for Alexis’s story and help her get press features in significant publications.


  • Give a fresh perspective on Alexis Fedor’s success story in order to promote her internationally
  • Enhance Alexis Fedor’s company and her business’s Google search visibility
  • Boost social media credibility and authority by positioning Alexis Fedor as an expert in his field
  • Create enough press coverage so that, if necessary, it can be used as leverage to get on even bigger media outlets.
  • Establish Alexis and Artists In Business as subject-matter authority to boost her social media authority and credibility

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  • Alexis was featured in several publications. Including LA Progressive, The Chicago Weekly, Bulletin feed, and NY Daily Trends
  • Created compelling content and strategically placed it on major media outlets to position Alexis Fedor as an expert in  her field
  • Boosted press exposure and brand credibility tremendously
  • Attained a lot of powerful media coverage, hence laying the initial foundation for social media verification in the future

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