Overview
Andre Bellemare is an accountability coach who supports and guides people through her business towards fulfilling their goals and dreams. Her coaching and consulting regarding building your own brand on social media are at the top of the list of services she offers. She guides people to focus on their personal health and their career. Her work highlights the importance of a healthy mind and body in order to drive a healthy work-life routine.
Initially, Andre originated her business as a health and fitness coach and later expanded it to many facets. With her experience of creating and running her personal brands, Andre started coaching people about how to build their own brands as well. Andre has successfully created & launched an e-book that motivates her readers, that has sold thousands of copies worldwide. She has also started an academy, ‘How to Build a Content Machine’, which further elaborates upon the perspectives of her e-book. The best part about it is that it provides people with an environment that ensures absolute engagement and communications with others sharing the same ride.
Andre and her team are hoping to create new resources to give her audience more value and continue supporting her mission of helping people live fulfilling lives. She aims to continue to provide unique and helpful resources that would lead her audience to understand all the dos and don’ts of building their own brand.
Andre approached us because she needed help getting press exposure so she could build more brand credibility and position herself as an authority in her industry.
Process
- 1
CONSULTATION
We had an initial consultation call with Andre Bellemare, where we identified her goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
- 2
ROADMAP TO SUCCESS
Based on the needs of Andre Bellemare, we worked with her to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of her brand.
- 3
GET TO WORK
We sent her a questionnaire that we would leverage to craft her content. Then, we began the process of content creation and getting her featured on the agreed publications.
Challenge
Andre Bellemare had very minimal press to her name when she approached us. Apart from a few features on some small blogs, there was nothing major to work with. Our main goal was to craft a unique angle for her story and leverage that to get her features on numerous mid-tier and top-tier major publications.
Getting to just mid-tiers wasn’t enough. Andre wanted big media outlets to feature her entrepreneurial ventures. So we needed to leverage our network of connections to get her featured on some of the biggest media outlets that we have access to.
Strategy
- Create powerful content that portrays Andre Bellemare and her story in a unique way.
- Leverage Andre’s life story along with our network of connections to get her featured on major publications.
- Improve Google search presence for the keyword “Andre Bellemare”.
- Boost brand credibility and authority by positioning Andre Bellemare as an expert in her industry.
- Generate enough press so that it could later be used as leverage to get on even bigger media outlets if needed.
Featured On
Results
- Got Andre Bellemare featured on some big media outlets.
- Created powerful content and strategically got it placed on major media outlets to position Andre Bellemare as an authority in her industry.
- Tremendously boosted her press exposure, brand credibility, and Google search presence.
What Andre Has To Say
