Arielle Hayat

Case Study


Dr. Antoinette Liles is the founder of Mint Dental, a new state-of-the-art dental office located in Pearl, Mississippi, and Mentorship, a mentorship/scholarship program supporting pre-dental HBCU students from Mississippi by providing them scholarships.

Dr. Antoinette is also a TV star appearing in Oprah Winfrey Network’s reality TV series Belle Collective following the lives of 5 incredible businesswomen working together to redevelop their historic district.

Antoinette’s life journey inspires women who want to get what they deserve despite the barriers limiting them. Raised in Saginaw, Michigan, by a mother who earned just above the poverty line to qualify for government assistance, she lived in Section 8 housing. She moved every year of elementary school until her father rescued her from her abusive mother’s house.

She stayed committed to her goals despite the hardships catalyzed by the pandemic. Antoinette’s perseverance and dedication amidst uncertainties and sadness led her to finally execute the business plan she had been tirelessly working on—a new state-of-the-art dental office in Pearl, Mississippi. Aptly named Mint Dental. “Where Art Meets Science.” It was Mint to be.

In 2021, Antoinette was included in the Top 50 Leading Business Women by Mississippi Business Journal. She also starred in Oprah Winfrey Network’s reality TV series Belle Collective following the lives of 5 women entrepreneurs from Mississippi working together to redevelop their district.

Dr. Antoinette Liles came to us because she wanted to boost and strengthen her brand via attention in the media and other sources.


  • 1


    We had an initial consultation call with Arielle Hayat, where we identified her goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.

  • 2


    Based on the needs of Arielle Hayat, we worked with her to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of her brand.

  • 3


    We sent her a questionnaire that we would leverage to craft her content. Then, we began the process of content creation and getting her featured on the agreed publications.


Arielle Hayat, a clinical herbalist, wanted to further boost her private practice and social media credibility and authority. We needed to craft a unique angle for Arielle’s story and help her get press features in significant publications.


  • Present Arielle’s success story from a unique angle and help her gain worldwide recognition.
  • Improve Google search presence for Arielle and her private practice.
  • Boost social media credibility and authority by positioning Arielle Hayat as an expert in her field.
  • Generate enough press so that it could later be used as leverage to get on even bigger media outlets if needed.

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  • Arielle Hayat was featured in several publications, including NY Daily Trends, Auburn, Pennsylvania Daily Post, Concept News Now, and more.
  • Created compelling content and strategically placed it on major media outlets to position  Arielle Hayat as an expert in her field.
  • Boosted press exposure and brand credibility tremendously.
  • Attained a lot of powerful media coverage, hence laying the initial foundation for social media verification in the future

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