Augie Johnston

Case Study

Overview

Augie Johnston is the founder of Vidchops, a video editing service which deals with content creators all around the world by duly editing their videos amongst other things. Vidchops and its services have taken the global YouTube community by storm with their exceptional professionalism and the quality of their work. Online celebrities and famous personalities such as the likes of Laura lee, arguably one of the most influential make-up artists of this generation, have contracted their services and raved about it on their respective channels. Essentially, Vidchops is a subscription based service which means that they charge a flat-rate fee that doesn’t force you to break the bank. The subscriptions include a weekly plan, an unlimited plan and a single use one. All you have to do is upload your project in an MP4 file and then sit back and receive the end product. The guys in charge of your video are thorough professionals and experts in their respective fields, so you do not have to worry about the quality and standard of the editing that they do. Furthermore, Vidchops guarantees a 48 hour turnover time, meaning you do not have to anxiously wait for a ridiculous amount of time for your project to be completed. In addition to that, Vidchops includes the option of adding free stock video and royalty free audio wherever needed. As a result of their exceptional service, Vidchops has completed approximately 3300 projects. 

Augie approached us because he needed more press coverage for himself and Vidchops. He also needed help with positioning his brand as a leader in the market. 

Process

  • 1

    CONSULTATION

    We had an initial consultation call with Augie Johnston, where we identified his goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.

  • 2

    ROADMAP TO SUCCESS

    Based on the needs of Augie Johnston, we worked with him to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of his brand.

  • 3

    GET TO WORK

    We sent him a questionnaire that we would leverage to craft his content. Then, we began the process of content creation and getting him featured on the agreed publications.

Challenge

Augie Johnston had very minimal press when he approached us. Our main goal was to craft a unique angle for his story, and leverage that to get him features on numerous top-tier publications.

Augie wanted ‘Vidchops’ to be featured on big media outlets so he could leverage that to increase conversion rates. We needed to leverage our network of connections to get him featured on some of the biggest media outlets that we have access to. 

Getting features alone wasn’t enough. In this project, we had to focus on brand positioning as well, as that is especially important when it’s a new project. 

Strategy

  • Create powerful content that portrays Augie Johnston and his company in a unique way.
  • Leverage Augie’s story along with our network of connections to get him featured on major publications.
  • Improve Google search presence for the keywords “Augie Johnston” and “Vidchops”. 
  • Boost brand credibility and authority by positioning Vidchops as a leader in the video editing industry. 
  • Generate enough press so that it could later on be used as leverage to get on even bigger media outlets if needed. 

Featured On

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Results

  • Got Augie Johnston and Vidchops featured on some of the world’s biggest media outlets including Yahoo News, ABC, FOX, and many more. 
  • Got Augie Johnston featured in Entrepreneur magazine alongside many other top entrepreneurs.
  • Created powerful content and strategically got it placed on major media outlets to position Vidchops as the leader in the video editing space. 
  • Tremendously boosted press exposure, brand credibility, and Google search presence for Augie and his company.

Augie Johnston's Testimonial

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Augie Johnston

Founder of Vidchops

“I approached Nabeel because I had seen his past work and was in need of more press exposure for Vidchops. Nabeel really is the best in the game, and working with him was a great experience. He always delivers what he promises. He was able to get me and my brand featured on Entrepreneur, Yahoo News, TechBullion, ABC News, and many more major publications. If you’re considering hiring a PR agency, look no further.”

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