Overview
Baffour Boakye goes by the name Baff and “Baffmasta” on social media. He is a complete package. Not only is he a content creator, but he is an entertainer, dancer, and actor. He makes short videos and memes on his social media, extending to an audience of over 700,000 followers on all social media platforms.
Baff built his company when he was 27 years old. In his youth, he was always considered the funny one in his group of friends and always had a thing for putting a smile on people’s faces. In high school, he was known for being a studious, athletic, and funny individual. Entertaining his peers always came naturally to him and extended into his life post-high school and college. Even before finally committing to his comedy passion, Baff would find himself winning costume competitions and making goofy videos just for fun. It wasn’t until he completed his graduate degree from the University of Houston, that he decided to take this passion more seriously in 2016.
Making people happy and spreading laughter has always been Baff’s goal. He enjoys lifting the spirits of others, whether it’s through comedy, live interactions, or encouraging words. Baff is also a follower of Christ who also enjoys sharing his faith. He believes his talent is God-Given, which is why he is always so grateful and appreciative of his craft.
After starting with comic videos and small skits, now Baff is looking to progress his career forward. He is creating longer content now, pursuing roles for commercials, television, and movies, and also taking acting classes to sharpen his skill set. Being hardworking and goal-driven are the best attributes of Baffour Boakye. He is very consistent with his work ethic and is always eager to learn new things. His main focus moving forward is to continue developing his personal growth while also leaving a positive impact on the world.
Baffour came to us because he wanted to boost his brand further and his social media credibility and authority.
Process
- 1
CONSULTATION
We had an initial consultation call with Baffour Boakye, where we identified his goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
- 2
ROADMAP TO SUCCESS
Based on the needs of Baffour Boakye, we worked with him to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of his personal brand.
- 3
GET TO WORK
We sent him a questionnaire that we would leverage to craft his content. Then, we began the process of content creation and getting him featured on the agreed publications.
Challenge
Baffour Boakye has been widely known for his content creator skills. But he wanted further to boost his brand and social media credibility and authority. We needed to craft out a unique angle for Baffour’s story and help him get press features in different significant publications.
Strategy
- Present Baffour’s success story from a unique angle and boost his brand awareness.
- Improve Google search presence for Baffour Boakye and his business.
- Boost his social media credibility and authority by positioning Baffour Boakye as an expert content creator.
- Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed.
- Attain enough media coverage to meet the eligibility criteria for social media verification.
Featured On
Results
- Baffour Boakye was featured in several publications, including the Bulletin Feed, California Daily Review, The Hustlers Magazine, and more.
- Created compelling content and strategically placed it on major media outlets to position Baffour Boakye as an expert in his field.
- Boosted press exposure and brand credibility tremendously.
- Attained a lot of robust media coverage, which did wonders in authenticating his brand name as well as enhancing his online presence.
What Baffour Has To Say
