Overview
Cade Parker is a fashion model and singer. He was initially discovered by Ford Models through his Instagram content. Soon after, he caught the eye of Wilhelmina Models who signed them to work in Chicago, Los Angeles, New York, and Miami. Along with a three-year modeling career, Cade is also famous due to his YouTube content and is widely known for his live streaming content on YouNow.
Cade started his journey on this app and was able to amass a following on Instagram. He currently owns 2 companies; one is a social media advertising agency, Social Powers Advertising, where he grows the online social footprint for businesses on numerous platforms to increase their engagement and overall brand presence. The other company is a YouTube channel called “Beyond The Box” where he professionally unboxes and reviews consumer tech.
He came to us because he needed help getting more press exposure and building more credibility for his entrepreneurial ventures.
Process
- 1
CONSULTATION
We had an initial consultation call with Cade Parker, where we identified his goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
- 2
ROADMAP TO SUCCESS
Based on the needs of Cade Parker, we worked with him to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of his brand.
- 3
GET TO WORK
We sent him a questionnaire that we would leverage to craft his content. Then, we began the process of content creation and getting him featured on the agreed publications.
Challenge
Cade Parker had some following on social media but had zero press. Thus, he wanted to take his online presence to the next level. So, we had to focus on creating a unique angle for Cade’s story and leverage our network of connections to get him featured in numerous media publications.
Strategy
- Create powerful content that positions Cade Parker and his businesses in a powerful way in the media.
- Place Cade and his company on top-tier media outlets to gain massive exposure.
- Improve the overall brand perception of Cade’s entrepreneurial ventures by giving an initial press boost to it.
- Pave the path to more future media coverage.
Featured On
Results
- Created powerful content and strategically got it placed on major media outlets to position Cade Parker as an emerging brand in the fashion and business industry.
- Improved Cade’s press exposure, brand credibility, and Google presence.
- Attained a lot of powerful media coverage, hence laying the initial foundation for moving towards greater goals in the future.
What Cade Has To Say
