Carly and Maddie Biron - Case Study - Mogul Press


Carly and Maddie Biron

Carly and Maddie Biron are two sisters and co-owners of Built by Biron, LLC. which is a personal and small group training for health at all sizes. Group fitness classes that can be tailored to anyone at any fitness level.

A Brief Background


These young business ladies are from Framingham MA. They both were Division 1st swimmers in their student life. During their swimming journey at UMass, they both suffered chronic injuries and learned a lot from them. But their constant efforts to provide qualified fitness training pushed them through all the hard times.

Over some time, they created a safe and comfortable environment where people come to work out with them. They have built up their group fitness classes in Boston at The Grand. They also started a podcast called “Eat the Damn Cake”, it is about changing the narrative in the fitness industry, and it has over 16K downloads.

Only in their twenties they both are self-motivating and want to create a recovery regimen for themselves. Balancing school and a sport taught them a lot has helped them to stay motivated even when it gets overwhelming. Recovery and care for their bodies have been important because of their injuries. They are constantly preaching how important recovery is, and have cultivated an incredible team that keeps their bodies functioning and are able to do their job to the best of their ability.

How We Do It?

Our Process

Empowering Carly and Maddie Biron's Digital Journey: Guided him towards amplified online influence through tailored strategies and impactful content.


We had an initial consultation call with Carly and Maddie Biron, where we identified his goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.


Based on the needs of Carly and Maddie Biron, we worked with him to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of his brand.


We sent him a questionnaire that we would leverage to craft his content. Then, we began the process of content creation and getting him featured on the agreed publications.

The Challenge

Carley and Maddie Biron were widely known for their fitness training brand Built By Biron. However, they wanted to further boost their brand credibility and authority. What we needed to do was to craft out a unique angle for their story and help them to get press features in different major publications.

The Strategy


Featured On

Notable Publications
Featuring Carly and Maddie Biron

Carly and Maddie Biron's Testimonial

What Carly and Maddie Biron Has To Say

Discover how strategic storytelling and media placement elevated Walid Chaya's profile and credibility.

“I cannot name a better PR company than Mogul Press. They generated amazing articles for us and sent them over to all huge publicity platforms. It's been absolutely amazing and we are so lucky. I cannot recommend them enough.”

Carly and Maddie Biron

Co-owners of Built by Biron