Overview
Courtney Acuña is a proud owner of three businesses. She is a determined entrepreneur who has started many ventures and has taken on considerable challenges. Ever since she was young, Courtney was always challenging and athletic. Her perseverance and consistency in entrepreneurship come from her strong personality and dynamic behavior.
Courtney’s entrepreneurship journey has been challenging, but she’s living proof that diligence and determination can land you immense success. The most extended living of her businesses has been her marketing agency, Mrkt Spc, through which she has helped over 25 brands launch and grow their businesses for the last seven years.
Courtney Acuña is one of the few people who are on a mission to help others after achieving success for themselves. She has worked hard to become a successful serial entrepreneur and is now dedicated to assisting others in accomplishing their goals similarly.
Courtney Acuña came to us because she wanted further to boost her brand and social media credibility and authority.
Process
- 1
CONSULTATION
We had an initial consultation call with Courtney Acuna, where we identified her goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
- 2
ROADMAP TO SUCCESS
Based on the needs of Neyo White, we worked with her to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of her brand.
- 3
GET TO WORK
We sent him a questionnaire that we would leverage to craft her content. Then, we began the process of content creation and getting her featured on the agreed publications.
Challenge
Courtney Acuña was widely known for her exceptional entrepreneurial skills and businesses, however, she wanted to boost her brand credibility and authority further. What we needed to do was to craft out a unique angle for Courtney’s story and help her get press features in different major publications.
Strategy
- Present Courtney Acuña’s success story from a unique angle and boost her brand awareness.
- Improve Google search presence for Courtney Acuña and her Businesses.
- Boost brand credibility and authority by positioning Courtney Acuña as an expert Entrepreneur.
- Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed.
Featured On
Results
- Got Courtney Acuña featured in several publications including The Hustler’s Digest, Miami Daily Post, and more.
- Created compelling content and strategically got it placed on major media outlets to position Courtney Acuña as an expert in her field.
- Boosted press exposure and brand credibility tremendously.
- Attained a lot of robust media coverage, hence laying the initial foundation for social media verification in the future.