Dr. Antoinette Liles is the founder of Mint Dental, a new state-of-the-art dental office located in Pearl, Mississippi, and Mentorship, a mentorship/scholarship program supporting pre-dental HBCU students from Mississippi by providing them scholarships.
Dr. Antoinette is also a TV star appearing in Oprah Winfrey Network’s reality TV series Belle Collective following the lives of 5 incredible businesswomen working together to redevelop their historic district.
Antoinette’s life journey inspires women who want to get what they deserve despite the barriers limiting them. Raised in Saginaw, Michigan, by a mother who earned just above the poverty line to qualify for government assistance, she lived in Section 8 housing. She moved every year of elementary school until her father rescued her from her abusive mother’s house.
She stayed committed to her goals despite the hardships catalyzed by the pandemic. Antoinette’s perseverance and dedication amidst uncertainties and sadness led her to finally execute the business plan she had been tirelessly working on—a new state-of-the-art dental office in Pearl, Mississippi. Aptly named Mint Dental. “Where Art Meets Science.” It was Mint to be.
In 2021, Antoinette was included in the Top 50 Leading Business Women by Mississippi Business Journal. She also starred in Oprah Winfrey Network’s reality TV series Belle Collective following the lives of 5 women entrepreneurs from Mississippi working together to redevelop their district.
Dr. Antoinette Liles came to us because she wanted to boost and strengthen her brand via attention in the media and other sources.
We had an initial consultation call with Adriana Lee, where we identified her goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
ROADMAP TO SUCCESS
Based on the needs of Adriana Lee, we worked with her to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of her brand.
GET TO WORK
We sent her a questionnaire that we would leverage to craft her content. Then, we began the process of content creation and getting her featured on the agreed publications.
Antoinette isn’t just an accomplished entrepreneur. She is also a concerned community and business leader who emphasizes the need to provide quality health care services. She wanted to further boost her healthcare service and social media credibility and authority. We needed to craft a unique angle for Antoinette’s story and help her get press features in significant publications.
- Generate enough press so that it could later be used as leverage to get on even bigger media outlets if needed
- Present Dr. Antoinette Liles’s success story from a unique angle and help her gain worldwide recognition
- Improve Google search presence for Dr. Antoinette Liles’s business
- Boost social media credibility and authority by positioning Dr. Antoinette Liles as an expert in her field
- Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed
- Got Dr. Antoinette Liles featured in several publications, including The Hustler’s Digest, Disrupt Magazine, LA Progressive, NetNewsLedger, and more
- Created compelling content and strategically got it placed on major media outlets to position Dr. Antoinette Liles as an expert in her field
- Boosted press exposure and online presence tremendously
- Attained a lot of powerful media coverage, hence laying the initial foundation for social media verification in the future