Overview
Fazon Gray is a model, actor, athlete, and influencer. He has been in the modelling industry for over thirty years. He gathered around seventy thousand followers on Instagram after appearing on multiple TV shows. He has also achieved endorsement deals with brands such as Sperry, 50 Cent’s Revolution Wear, and C4 Energy Drinks. Fazon has created an impact that touches lives not just in his city but throughout the country as well. His aim is to continue working with bigger brands, inspire people around the world, and help lower-income communities through charitable work.
Fazon came to us because he needed help in getting more press exposure and building higher credibility for his personal brand.
Process
- 1
CONSULTATION
We had an initial consultation call with Fazon Gray, where we identified his goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
- 2
ROADMAP TO SUCCESS
Based on the needs of Fazon Gray, we worked with him to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of his brand.
- 3
GET TO WORK
We sent him a questionnaire that we would leverage to craft his content. Then, we began the process of content creation and getting him featured on the agreed publications.
Challenge
Fazon Gray had a good following on social media but had zero press to his name. Therefore, he wanted to take his online presence to the next level. So, we had to focus on creating a unique angle for Fazon’s story and leverage our network of connections to get him featured in numerous media publications.
Strategy
- Create powerful content that positions Fazon Gray’s personal brand as a model and influencer in a powerful way in the media.
- Place Fazon on top-tier media outlets to gain massive exposure.
- Improve the overall personal brand perception of Fazon Gray by giving an initial press boost to him.
- Pave the path to more future media coverage.
Featured On
Results
- Created powerful content and strategically got it placed on major media outlets to position Fazon Gray as a successful model and influencer.
- Improved Fazon’s press exposure, brand credibility, and Google presence.
- Attained a lot of powerful media coverage, thus laying the initial foundation for achieving greater goals in the future.
What Fazon Has To Say
