Overview
A straight path to success without hurdles and difficulties is unheard of; life always pulls its tricks to baffle you and test your mettle. Francesca Chang, the epitome of success, didn’t have it easy either. Former lawyers had to decide to leave a prestigious profession behind in search of peace and happiness. It was a life-changing decision marked by uncertainties and fears of failure, but she kept going, never lowering her bar, and it has worked wonders!
Society teaches us that a law degree and a license guarantee a bright, prestigious future. Francesca Chang had it all set out for her after she graduated and passed the Bar exam, but she “threw it all away!” One wonders why. Well, because some people refuse to settle for normalized workplace politics, boring, meaningless red tape, and unhappy hours at work that leave you exhausted physically and mentally. Francesca was wired differently; she had joined the legal profession with the hope to live a fulfilling experience, helping the distressed. The reality of the legal work was everything but this.
With the burning desire to find meaning and happiness in life, the young lawyer chucked her law degree out the window and embarked on finding a suitable, purposeful future for herself. Luckily she succeeded in her quest; she is a travel blogger now making money by living her best life and enjoying every moment in her unique way. She is paid for her adventures throughout her reclaimed motherland of Taiwan.
Francesca is also succeeding in her new role as a life coach, helping people realize their worth and not stay bound to serve professions sucking the life out of them. Her clients love her motivational words and winning strategies.
Francesca approached us because she needed help getting press exposure so she could position herself as an authority in her industry.
Process
- 1
CONSULTATION
We had an initial consultation call with Francesca Chang, where we identified her goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
- 2
ROADMAP TO SUCCESS
Based on the needs of Francesca Chang, we worked with her to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of her brand.
- 3
GET TO WORK
We sent her a questionnaire that we would leverage to craft her content. Then, we began the process of content creation and getting her featured on the agreed publications.
Challenge
Life coach and travel blogger Francesca Chang wanted to boost further her business and her social media credibility and authority. We needed to craft a unique angle for Francesca’s story and leverage our network of connections to get her featured on some of the most prominent media outlets we have access to.
Strategy
- Present Francesca’s success story from a unique angle and help her gain worldwide recognition.
- Improve Google search presence for Francesca Chang.
- Boost social media credibility and authority by positioning Francesca as an expert in her industry.
- Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed.
Featured On
Results
- Got Francesca Chang featured in several publications, including Miami Daily Post, New York Daily Trends, and more.
- Created compelling content and strategically placed it on major media outlets to position Francesca Chang as an expert in her field.
- Boosted press exposure and online presence tremendously.
- Attained a lot of powerful media coverage, laying the initial foundation for social media verification in the future.
What Francesca Has To Say
