Overview
Dr. Iman Taheri was brought up in Iran and currently resides in Toronto, Canada. He graduated from the best medical school as the youngest general surgeon in 2014 and has practiced in different fields of medicine globally from volunteering in a drug war zone in the Middle East as a trauma surgeon to cosmetic surgery in Dubai.
Dr. Iman is one staunch believer in building a community of like-minded people. He started his social media presence in January 2021, sharing his thoughts and short poems in the short-form video format to support and enhance mental, emotional, and spiritual health during the worst pandemic that we have faced and are still going through.
He embraced the change that the pandemic brought in his life and was able to regain his strength. He started to share his poetry and supportive short-form videos on social media. And despite the fact that he was not fluent in English and was completely a stranger to the western culture, he was able to create a community of like-minded people around his content, all due to his consistency and authenticity.
Dr. Iman further aims to create his community outside of any social media platform. And for this, he has been working on his website and mobile app, which will allow him to connect with his audience in the most direct way possible. He hopes to make a change and be an inspiration with not just his words but with his actions.
Dr. Iman came to us because he wanted to boost his brand further and his social media credibility and authority.
Process
- 1
CONSULTATION
We had an initial consultation call with Iman Taheri, where we identified his goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
- 2
ROADMAP TO SUCCESS
Based on the needs of Iman Taheri, we worked with him to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of his brand.
- 3
GET TO WORK
We sent him a questionnaire that we would leverage to craft his content. Then, we began the process of content creation and getting him featured on the agreed publications.
Challenge
Iman Taheri was widely known for his community engagement and content creator skills. However, he wanted further to boost his brand and social media credibility and authority. We needed to craft out a unique angle for Iman’s story and help him get press features in different significant publications.
Strategy
- Present Iman’s success story from a unique angle and boost his brand awareness.
- Improve Google search presence for Iman Taheri and his business.
- Boost his social media credibility and authority by positioning Iman Taheri as an expert content creator and educator.
- Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed.
- Attain enough media coverage to meet the eligibility criteria for social media verification in the future.
Featured On
Results
- Iman Taheri was featured in several publications, including Bulletin Feed, California Daily Review, The Hustlers Magazine, and more.
- Created compelling content and strategically placed it on major media outlets to position Iman Taheri as an expert in his field.
- Boosted press exposure and brand credibility tremendously.
- Attained a lot of robust media coverage, which did wonders in authenticating his brand name as well as enhancing his online presence.
What Iman Has To Say
