Overview
James Watts is the founder of The Forex Hub, an educational platform for Forex traders. James, in 2015, kick-started his career in Forex trading. He had always seen his mother financially struggle as a single parent and wanted to find her a way out. Investing all his savings, James, under significant pressure, dropped out of school and started his entrepreneurial venture. However, as he progressed, he observed every 2 out of 10 people drastically fail in start-ups or give up too soon. Being passionate about success, James never gave up and found ways to tackle the highs and lows. For traders who believe in careful analysis and research, James introduced an educational platform, The Forex Hub.
James Watts spent five years doing thorough research and hard work to develop an understanding of Forex trading and succeeded at it. James learned from his own experiences and adopted the practices that worked best for him. James Watts, with his success in Forex trading, was able to pull his mother out of the financial constraint and decided to help others become financially stable by offering relevant training. For this purpose, he launched the well-known Forex Hub to guide developing individuals and benefit them with his experience-based strategies and methods. James Watts also advises people who want to get into trading and start their own businesses to have a fresh mind and an organized way of life. James plans to create The Forex Hub into one of the largest educational providers in the coming years as well as religiously improvise his trading capabilities.
Process
- 1
CONSULTATION
We had an initial consultation call with James Watts, where we identified his goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
- 2
ROADMAP TO SUCCESS
Based on the needs of James Watts, we worked with him to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of his brand.
- 3
GET TO WORK
We sent him a questionnaire that we would leverage to craft his content. Then, we began the process of content creation and getting him featured on the agreed publications.
Challenge
James Watts had successfully founded The Forex Hub, but he had little to no media presence. Press features are essential for increasing brand credibility as well as to get verified on social media platforms. Our main aim was to get James featured on major media publications and increase his brand awareness. So we needed to leverage our network of connections to get him featured on some of the biggest media outlets that we have access to.
James Watts also wanted to get his Instagram account verified. Hence, we basically aimed at getting him press features that were strong enough and could help him verify his Instagram account.
Strategy
- Create influential and engaging content for James based on his story and boost his brand awareness.
- Boost brand credibility and authority by positioning James Watts as an expert in the forex trading industry.
- Improve Google search presence for the keywords “James Watts” and “The Forex Hub”.
- Use media placements strategically in order to help James Watts meet the Instagram verification eligibility criteria, and then help him get verified.
Featured On
Results
- Got James Watts featured on some of the world’s biggest media outlets including Yahoo Finance, International Business Times, LAWeekly, JPost, TED, Influencive, and more.
- Got James Watts featured on Entrepreneur Magazine, which boosted his brand exponentially.
- Created compelling content and strategically got it placed on major media outlets to position James Watts as an authority in the forex trading industry.
- Boosted press exposure, brand credibility, and Google search presence.
- Attained a lot of powerful media coverage, and got James Watts verified on Instagram successfully.
James Watts's Testimonial
