Jaylan Marquez Duckworth

Case Study

Overview

Jaylan Pina is a popular Instagram blogger who uses his influence and following to spread awareness of love, commitments, and living healthy. He is an emerging social media influencer from the USA. He lives in Duluth, Georgia, and hails from Cincinnati, Ohio, he is an alumnus of Kennesaw State University, Jaylan always wished to be a police officer and continues to do so. He has a huge following on social media. He aspires to mesmerize his audience with his acting skills in the future. 

Jaylon’s social media is full of content showing his participation in their school lives. Apart from that, he is an avid hookah lover and has a career in the IT field. His past life has been full of struggles and failures but right now he believes he is on the right track to aim high and reach for the stars. 

He is in a relationship with top reality star Falynn Pina and is not shy to flaunt his love for her. Together the couple leads their own YouTube show, The Pina Crew which revolves around the lives of their family of five. The blogger is regularly seen on The Pina Crew where the couple shares their day-to-day updates.

Jaylan Marquez came to us because he wanted to boost his brand further and his social media credibility and authority.

Process

  • 1

    CONSULTATION

    We had an initial consultation call with Jaylan Marquez Duckworth, where we identified his goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.

  • 2

    ROADMAP TO SUCCESS

    Based on the needs of Jaylan Marquez Duckworth, we worked with him to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of his brand.

  • 3

    GET TO WORK

    We sent him a questionnaire that we would leverage to craft his content. Then, we began the process of content creation and getting him featured on the agreed publications.

Challenge

Jaylan Pina was widely known for his blogging and media appearance, however, he wanted to boost his social media credibility and authority further. What we needed to do was to craft out a unique angle for Jaylan’s story and help him get press features in different major publications.

Strategy

  • Present Jaylan Pina’s success story from a unique angle and boost his show’s viewership.
  • Improve Google search presence for Jaylan Pina and his blogging.
  • Boost brand credibility and authority by positioning Jaylan Pina as an expert in blogging. 
  • Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed.

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Results

  • Got Jaylan Pina featured in several publications including The Tribune Post, Bulletin Feed, and more.
  • Created compelling content and strategically got it placed on major media outlets to position Jaylan Pina as an expert in his field.
  • Boosted press exposure, and brand credibility tremendously.
  • Attained a lot of powerful media coverage, hence laying the initial foundation for social media verification in the future.

What Jaylan Has To Say

Jaylan Marquez Duckworth

Popular Instagram Blogger

“I just want to give a shoutout to Mogul Press because they were amazing when it came to my PR needs, when I used them, I was going to get a specific amount of articles, which were delivered in a timely manner, and they were very quick to do edits. They were very professional. I would highly recommend using Mogul Press”

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