CASE STUDY
Jeff Eiben
A bright student, Jeff did remarkably well on every count in his college life and emerged as an ambitious, distinguished professional. His approach toward engineering is exttemely unique from others.
A Brief Background
Overview
Jeff was born and raised in Pittsburgh, PA, along with two older brothers. The three siblings were brought up by their mother after their parent's divorce ended the relationship and his father moved to California. It wasn’t easy growing up in such a household, but Jeff had found mathematics and science to be soothing and engrossing. He kept himself occupied in his own little world where curiosity spearheaded his life.
It eventually landed him in an engineering school at West Virginia University where he aced all his semesters. A bright student, Jeff did remarkably well on every count in his college life and emerged as an ambitious, distinguished professional. His approach toward engineering was unique from others. While his colleagues and other engineering graduates resorted to obtaining high-paying, traditional engineering jobs, he stood laser-focused on finding solutions to the problems encountering technology.
He was skilled and an expert in cloud technology but a novice in building and scaling a business. With no prior entrepreneurship experience, he embarked on an uncertain journey with River Point Technology, a company dedicated to providing cloud services to businesses, and never looked back. Today, Jeff Eiben has made it to the list of Top 100 Technology Influencers in 2021 with his company receiving various accolades in his eleven-year tenure.
Fast forward to when he started River Point Technology with no experience in establishing a business, he continued to surprise with his extraordinary ability to learn quickly and come up with solutions. He entered the market at a time when it was not ready or was reluctant to adopt cloud technology. A struggle ensued. Businesses had to be convinced. Jeff Eiben came to us because he wanted to boost his brand and strengthen his social media credibility and authority. He also wanted to be interviewed on well-known TV shows.
How We Do It?
Our Process
Empowering Jeff's Digital Journey: Guided him toward amplified online influence through tailored strategies and impactful content.
CONSULTATION
We had an initial consultation call with Jeff Eiben, where we identified his goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
ROADMAP TO SUCCESS
Based on the needs of Jeff Eiben, we worked with him to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of his brand.
GET TO WORK
We sent him a questionnaire that we would leverage to craft his content. Then, we began the process of content creation and getting him featured on the agreed publications.
The Challenge
Jeff Eiben, a leading entrepreneur, wanted to boost his company and social media credibility and authority further. We needed to craft a unique angle for Jeff’s story, help him get press features in different significant publications, and get him interviewed on famous TV shows.
The Strategy
- Present Jeff’s success story from a unique angle and help him gain worldwide recognition
- Improve Google search presence for Jeff and his company
- Boost social media credibility and authority by positioning Jeff Eiben as an expert in his field
- Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed
- Attain enough media coverage to meet the eligibility criteria for social media verification, get him interviews on famous TV shows
Results
- Got Jeff featured in several publications, including Benzinga, The Inscriber Magazine, Yahoo Finance, LA Progressive, and others
- Created compelling content and strategically placed it on major media outlets to position Jeff Eiben as an expert in his field
- Boosted press exposure and online presence tremendously, laying the foundation for social media verification in the future
- We got him in an interview on Las Vegas Now, Park City TV, and other shows which was an addition to authenticating his brand name and enhancing his online presence
Featured On
Notable Publications
Featuring Jeff Eiben
Jeff's Testimonial
What Jeff Has To Say
Discover how strategic storytelling and media placement elevated Jeff's profile and credibility.
“They have a team of true professionals and they guided on each step of the project.”
Jeff Eiben
Founder River Point Technology