Overview
Jeff Heggie is a business coach and athletic mentor known for his unique programs for mentoring entrepreneurs, high-achievers, and athletes. Growing up in Southern Alberta, Jeff never allowed his creative and business side to die, despite his interesting relationship with sports. Even though he worked in the banking industry after college and was a valued employee, working 9 to 5 wasn’t Jeff’s forte. Jeff’s inner entrepreneur prompted him to quit his job and create his manufacturing firm, which he eventually lost due to COVID-19’s economic impact.
Jeff believes that coaching allows an individual to identify their career objectives practically. They can create these goals with the help of a coach and then actively work toward them. This will make it more likely that the objectives will be met. Jeff has always been active in athletics, in addition to possessing a risk-taking and entrepreneurial mentality. He was a professional rodeo cowboy for many years (steer wrestling). He also won the Canadian Intercollegiate Championship three times. Jeff’s passion for sports prompted him to become a coach.
Over the last 20 years, Jeff has had the chance to train and mentor various people in various business circumstances. He has been more serious about his coaching company in the previous five years and has obtained further training and certifications. He has made his coaching and mentoring business a full-time endeavor. His coaching services are divided into two categories: entrepreneurial and sports coaching. Jeff also has three podcasts where he shares insightful information for entrepreneurs.
Jeff came to us because he wanted to further boost his business as well as his social media credibility and authority.
Process
- 1
CONSULTATION
We had an initial consultation call with Jeff Heggie, where we identified his goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
- 2
ROADMAP TO SUCCESS
Based on the needs of Jeff Heggie, we worked with him to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of his brand.
- 3
GET TO WORK
We sent him a questionnaire that we would leverage to craft his content. Then, we began the process of content creation and getting him featured on the agreed publications.
Challenge
- Present Jeff’s success story from a unique angle and boost his podcast awareness.
- Improve Google search presence for Jeff Heggie and his shows.
- Boost his social media credibility and authority by positioning Jeff Heggie as an expert coach and mentor.
- Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed.
Strategy
- Present David’s success story from a unique angle and boost their business awareness.
- Improve Google search presence for David Cinelli and his business of the real estate.
- Boost brand credibility and authority by positioning David Cinelli as an expert in the Real estate industry.
- Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed.
Featured On
Results
- Jeff Heggie featured in several publications including Disrupt Magazine, The Hustler’s Digest, and more.
- Created compelling content and strategically got it placed on major media outlets to position Jeff Heggie as an expert in his field.
- Boosted press exposure, and brand credibility tremendously.
- Attained a lot of powerful media coverage, hence laying the initial foundation for social media verification in the future.
What Jeff Has To Say
