CASE STUDY
Justin Cao
As the owner of two successful companies and a mentor in Amazon FBA, Justin Cao came to the USA from Vietnam in 2014, clutching onto nothing but hopes, dreams, and an intense determination to achieve something in life.
A Brief Background
Overview
Justin Cao, born and raised in Vietnam, excelled academically and earned a STEM scholarship as one of the first international students in his college. He tutored chemistry and physics, helping high school students with science tests and scholarship applications.
Today, he leads private label brand-building companies on Amazon and Shopify, sourcing products from China and partnering with giants like Walmart, Etsy, and eBay for global distribution.
As an immigrant who started with nothing, Justin's success is inspirational. He empowers fellow immigrants and Americans seeking financial freedom.
Justin sought our assistance to enhance his business, social media credibility, and authority.
How We Do It?
Our Process
Empowering Justin's Digital Journey: Guided him toward amplified online influence through tailored strategies and impactful content.
CONSULTATION
We had an initial consultation call with Justin Cao, where we identified his goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
ROADMAP TO SUCCESS
Based on the needs of Justin Cao, we worked with him to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of his brand.
GET TO WORK
We sent him a questionnaire that we would leverage to craft his content. Then, we began the process of content creation and getting him featured on the agreed publications.
The Challenge
Justin Cao, a 7 figure Amazon and Shopify seller, wanted to further boost his business as well as his social media credibility and authority. What we needed to do was craft a unique angle for Justin’s story and help him get press features in different major publications.
The Strategy
- Present Justin Cao’s success story from a unique angle and help him gain worldwide recognition
- Improve Google search presence for Justin Cao and his companies
- Boost Justin Cao's social media credibility and authority by positioning him as a successful entrepreneur
- Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed
Results
- Got Justin Cao featured in several publications including Yahoo Finance, Bloomberg, and more
- Created compelling content and strategically placed it in major media outlets to position Justin Cao as an expert in his field
- Boosted press exposure and online presence tremendously
- Attained a lot of powerful media coverage, hence laying the foundation for social media verification in the future
Featured On
Notable Publications Featuring Justin Cao
Justin's Testimonial
What Justin Has To Say
Discover how strategic storytelling and media placement elevated Justin Cao's profile and credibility.
“I want to give a big shoutout to Mogul Press.They helped me to get featured on Yahoo Finance, Bloomberg, International Business Time (Singapore), and a bunch of amazing news outlets, so my experience has been amazing. They over-delivered what they promised, and also, the team has been excellent.”
Justin Cao
Amazon FBA mentor