Overview
Karina Dharma is one such awe-inspiring case. She was raised in Toronto, Canada, living with her mother, step-dad, & her new half-sister. Both of her parents worked extremely hard to give Karina and her sister the life they both didn’t have. Initially, Karina and her family were pretty poor and rented out a small apartment. But, eventually, moved into a bigger house in the suburbs north of Toronto. Even though their conditions became better, money still was a stressor and an issue in their household.
Karina often felt guilty as she felt she was a burden to her parents. As soon as she turned 15, she started work as a swim instructor/lifeguard for the next 7 years. She often worked 2-3 jobs and spent the rest of her time playing sports, studying, and hanging out with friends. She worked so hard to save enough money so that she could go off on her own.
She has been an entrepreneur, a coach, a digital nomad, and a mindset mentor since. This rags-to-riches story of Karina assures us that even if you start dirt poor, but through determination, grit, and a little bit of luck you can overcome your circumstances and achieve extraordinary success. But all her success didn’t come easy. She worked relentlessly to save enough money so that one day she could go off on her own.
Karina’s goal has always been to help others, especially women, to see that they can manifest and create any reality that they dream of.
Karina came to us because she wanted to boost her brand further and her social media credibility and authority.
Process
- 1
CONSULTATION
We had an initial consultation call with Karina Dharma, where we identified her goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
- 2
ROADMAP TO SUCCESS
Based on the needs of Karina Dharma, we worked with her to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of her brand.
- 3
GET TO WORK
We sent her a questionnaire that we would leverage to craft her content. Then, we began the process of content creation and getting her featured on the agreed publications.
Challenge
Karina Dharma was widely known for her business mentorship and entrepreneurship skills. But she wanted further to boost her brand and social media credibility and authority. We needed to craft out a unique angle for Karina’s story and help her get press features in different significant publications.
Strategy
- Present Karina’s success story from a unique angle and boost her brand awareness.
- Improve Google search presence for Karina Dharma and her business.
- Boost her social media credibility and authority by positioning Karina Dharma as an expert mentor and entrepreneur.
- Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed.
- Attain enough media coverage to meet the eligibility criteria for social media verification.
Featured On
Results
- Karina Dharma was featured in several publications, including Bulletin Feed, California Daily Review, The Hustlers Magazine, and more.
- Created compelling content and strategically placed it on major media outlets to position Karina Dharma as an expert in her field.
- Boosted press exposure and brand credibility tremendously.
- Attained a lot of robust media coverage, which did wonders in authenticating her brand name as well as enhancing her online presence.
What Karina Has To Say
