Overview
Kendrick Tilghman is a STEM DJ based in Baltimore which is an African-American majority area. He is also an Electrical Engineering and MBA degree holder. He founded his company 5 Starr Enterprise in 2010, intending to make it the top resource for Science, Technology, Engineering, and Mathematics (S.T.E.M) workforce diversity in the USA. His company plays a tremendous role in educating and empowering communities to play active roles in STEM-related curricula. He provides the foundation that will be able to generate greater opportunities in advanced education training and thus contribute to a diverse workforce.
He founded a nonprofit called the B.E. M.O.R.E. S.T.E.M. Foundation Inc., which stands for Bringing Everyone More Opportunities and Relevant Experiences in S.T.E.M. The focus of the initiative is to help foster creative thinking in young minds that increase academic performance and also generates a wider interest in fields of STEM. The methods he uses are engaging and innovative. As he is a DJ by profession, he includes music and media as a means to educate and make learning things that are normally thought to be highly boring, far more exciting, and fun.
Kendrick’s passion is to create a prosperous environment for future children and engage them with STEAM to enrich their potential of changing the world for the better. He wishes to make education interesting and fun, especially subjects like science and math so that more children can explore their skills as engineers and researchers of science. Kendrick’s passion and purpose go hand in hand. He aspires to create a world where people can earn freely, irrespective of their background, and help people attain financial freedom in life.
Kendrick came to us because he wanted to boost his brand further and his social media credibility and authority.
Process
- 1
CONSULTATION
We had an initial consultation call with Kendrick Tilghman, where we identified his goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
- 2
ROADMAP TO SUCCESS
Based on the needs of Kendrick Tilghman, we worked with her to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of his personal brand.
- 3
GET TO WORK
We sent him a questionnaire that we would leverage to craft his content. Then, we began the process of content creation and getting him featured on the agreed publications.
Challenge
Kendrick Tilghman was widely known for his community engagement and educator skills. However, he wanted further to boost his brand and social media credibility and authority. We needed to craft out a unique angle for Kendrick’s story and help him get press features in different significant publications.
Strategy
- Present Kendrick’s success story from a unique angle and boost his brand awareness.
- Improve Google search presence for Kendrick Tilghman and his business.
- Boost his social media credibility and authority by positioning Kendrick Tilghman as an expert DJ and educator.
- Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed.
- Attain enough media coverage to meet the eligibility criteria for social media verification in the future.
Featured On
Results
- Kendrick Tilghman featured in several publications, including Yahoo Finance, The Inscriber Magazine, Vents Magazine and more.
- Created compelling content and strategically placed it on major media outlets to position Kendrick Tilghman as an expert in his field.
- Boosted press exposure and brand credibility tremendously.
- Attained a lot of robust media coverage, which did wonders in authenticating his brand name as well as enhancing his online presence.
What Kendrick Has To Say
