Overview
The director of Education Through Engagement, Dr. Lisa Collins, says, “I became a coach after I experienced healing from Conscious Freedom life coaching.”
By partnering up with Conscious Freedom Coaching as a life coach, the firm Education Through Engagement is committed to providing the best life coaching services for people of color to deal with and heal from workplace racial trauma. In addition, the firm offers various consulting services to improve the environment and initiate progressive community spaces. The consulting firm is always looking for opportunities to work with experts and spread their healing frameworks. This partnership is also an opportunity to showcase Dr. Lisa’s ethnographic research and expertise through life coaching.
The consulting services are not only limited to organizations but also individuals. The individual coaching program focuses on employee well-being to increase productivity and organizational culture in the workplace. According to Lisa, if employees lack compassion for themselves, they will likely struggle with compassion for others. By coaching for employee well-being, the organization can improve corporate culture, profit, and have a loyal workforce.
As a black woman, Lisa considers her identity an essential part of her profession. Many people are impressed by the works and projects Lisa put forward to improve mindsets and bring hope to people suffering from racial trauma.
Lisa Collins approached us because she needed help getting press exposure so she could build more brand credibility and position herself as an authority in her industry.
Process
- 1
CONSULTATION
We had an initial consultation call with Lisa Collins, where we identified her goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
- 2
ROADMAP TO SUCCESS
Based on the needs of Lisa Collins, we worked with her to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of her brand.
- 3
GET TO WORK
We sent her a questionnaire that we would leverage to craft her content. Then, we began the process of content creation and getting her featured on the agreed publications.
Challenge
As an accomplished educator and researcher, Lisa is dedicated to spreading her knowledge worldwide. What we needed to do was to craft out a unique angle for Lisa’s story and leverage our network of connections to get her featured on some of the biggest media outlets that we have access to.
Strategy
- Create powerful content that portrays Lisa Collins and her story in a unique way.
- Improve Google search presence for Lisa Collins and her business.
- Boost social media credibility and authority by positioning Lisa Collins as an expert in her field.
- Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed.
Featured On
Results
- Got Lisa featured in several publications including The Chicago Weekly, Benzinga, The Hustler’s Digest, and more.
- Created compelling content and strategically got it placed on major media outlets to position Lisa Collins as an expert in her field.
- Boosted press exposure, and online presence tremendously.
- Attained a lot of powerful media coverage, hence laying the initial foundation for social media verification in the future.