Overview
Lynique Browning is an eminent businesswoman, social media influencer, and business mentor. She is the proud owner of six different concierge business ventures that fall under her parent company, “The MAD Diva Brands.”
Lynique’s journey towards becoming an affluent businesswoman, who built her concierge business empire from scratch, wasn’t easy. She worked for many small companies but she always had the ambition to start something on her own. She started a concierge business under the name “MAD Diva Concierge.” However, her journey to success was not untroubled. During this time she lost her parents and later, her partner as well. However, Lynique continued to struggle. She expanded her business and divided it into six sub-branches under the parent company “The MAD Diva Brand”, each covering a specialized field of work. This included media and production, catering, bartending, makeup and aesthetics, and a travel agency.
Besides running one of the most successful businesses in California, Lynique has also remained a big advocate of women’s empowerment. Through her mentorship programs and various speaking engagements, Lynique Browning has been able to help 250 women and 50 small businesses. She has decided to take this movement on tour to guide more women and help them achieve their dreams.
Moreover, through her blog and podcasts, this Diva has been reminding us about all the wonders our life has to offer. She is a true inspiration to many out there who are currently struggling to remain optimistic.
Lynique Browning came to us because she wanted to boost her brand further and her social media credibility and authority.
Process
- 1
CONSULTATION
We had an initial consultation call with Lynique Browning, where we identified her goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
- 2
ROADMAP TO SUCCESS
Based on the needs of Lynique Browning, we worked with her to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of her brand.
- 3
GET TO WORK
We sent her a questionnaire that we would leverage to craft her content. Then, we began the process of content creation and getting her featured on the agreed publications.
Challenge
Lynique Browning, head of The MAD Diva Brand wanted to further boost her business as well as her social media credibility and authority. What we needed to do was to craft out a unique angle for Lynique’s story and leverage our network of connections to get her featured on some of the biggest media outlets that we had access to.
Strategy
- Present Lynique Browning’s success story from a unique angle and help her gain worldwide recognition.
- Improve Google search presence for Lynique Browning’s company and her business.
- Boost social media credibility and authority by positioning Lynique Browning as an expert in her field.
- Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed.
Featured On
Results
- Got Lynique featured in several publications including The Hustler’s Digest, Concept News Now, Miami Daily Post, and more.
- Created compelling content and strategically got it placed on major media outlets to position Lynique Browning as an expert in her field.
- Boosted press exposure, and online presence tremendously.
- Attained a lot of powerful media coverage, hence laying the initial foundation for social media verification in the future.
What Lynique Has To Say
