Meghan Laurie

Case Study

Overview

Meghan Laurie is a famous travel blogger, she started her voyage as a lifestyle influencer six years ago, and since then, she has been climbing her way up to becoming one of the most celebrated travel bloggers. Her unmatched dedication to her work as a traveler continues to help explorers and adventures worldwide. Not only does Meghan share her stories with her followers but also guides them through their journeys.

On her journey to becoming a successful travel blogger, Meghan had to face the wrath of all difficulties associated with starting a career from scratch. She knew success would not come easy, but her motivation to build a lifestyle she idolized did not flicker. She made her way up to the list of some of the best lifestyle influencers through hard work and unflinching dedication.

Meghan’s blogs are a reminder of all this world has to offer. They show you a world beyond the walls of your comfort zone. Meghan, through her travel stories, has been inspiring people to take up the challenge of discovering the world, learning about places untraveled, meeting new people, making friends, and giving yourself an essential mental break.

One of the most unique things about her blogs is her attention to detail. Meghan Laurie’s travel guides feature several cities around Europe, Asia, and North America whether you are planning to make a trip to the snow-capped peaks of Rukatunturi or the white sandy beaches of the Caribbean Coast. 

Meghan Laurie came to us because she wanted to boost her brand further and her social media credibility and authority.

Process

  • 1

    CONSULTATION

    We had an initial consultation call with Meghan Laurie, where we identified her goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.

  • 2

    ROADMAP TO SUCCESS

    Based on the needs of Meghan Laurie, we worked with her to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of her brand.

  • 3

    GET TO WORK

    We sent her a questionnaire that we would leverage to craft her content. Then, we began the process of content creation and getting her featured on the agreed publications.

Challenge

Meghan Laurie was widely known for her blogging and travel stories, however, she wanted to boost her Social media credibility and authority further. What we needed to do was to craft out a unique angle for Meghan’s story and help her get press features in different major publications.

Strategy

  • Present Meghan Laurie’s success story from a unique angle and boost her brand awareness.
  • Improve Google search presence for Meghan Laurie and her Blogs.
  • Boost brand credibility and authority by positioning Meghan Laurie as an expert in the blogging industry.
  • Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed.

Featured On

the hustlers digest (3)
New Project (25)
New Project (5)
New Project (8)

Results

  • Got Meghan Laurie featured in several publications including The Hustler’s Digest, California Daily Review, and more.
  • Created compelling content and strategically got it placed on major media outlets to position Meghan Laurie as an expert in her field.
  • Boosted press exposure, and brand credibility tremendously.
  • Attained a lot of powerful media coverage, hence laying the initial foundation for social media verification in the future.

What Meghan Has To Say

Meghan Laurie

Famous Travel Blogger & Lifestyle Influencer

“I just want to give a shoutout to Mogul Press because they were amazing when it came to my PR needs, when I used them, I was going to get a specific amount of articles, which were delivered in a timely manner, and they were very quick to do edits. They were very professional. I would highly recommend using Mogul Press”

Meghan's Video Testimonial

https://youtu.be/rd3hwU4Rj5Q

Interested? Let's get in Touch!