Mikaela Janalyn

Case Study


Mikaela Janalyn is a plus-size African American fashion and beauty blogger, YouTuber, curve model, travel agent, entrepreneur, solo travel enthusiast, and body positivity enthusiast. Not only is she a plus-size model, but a solo traveler who’s hopping across the globe while sprinkling body-positive values wherever she goes.

Mikaela Janalyn is the stylish force behind her Instagram posts. She has inspired countless women to embrace their curves, have fun with clothing, and look and feel their absolute best. She launched her Youtube as a creative outlet and opportunity to share both her fantastic wardrobe and variety of available styles for other women looking to escape “the plus-size rut.” 

Mikaela Janalyn is a bombshell who shows no signs of ever slowing down in pursuing her goals/dreams. In the future, she hopes to launch a very successful swimwear brand that will cater globally to curvier women with bigger chests since it’s so hard to find swimwear that would fit their sizes. She also wants to start a line of hair extensions to provide consumers with the best quality wigs and extensions. Moreover, she is planning to start her own NFT center. ALL while traveling the world and looking fierce. 

Mikaela Janalyn came to us because she wanted further to boost her brand and social media credibility and authority.


  • 1


    We had an initial consultation call with Mikaela Janalyn, where we identified her goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.

  • 2


    Based on the needs of Mikaela Janalyn, we worked with her to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of her brand.

  • 3


    We sent him a questionnaire that we would leverage to craft her content. Then, we began the process of content creation and getting her featured on the agreed publications.


Mikaela Janalyn was widely known for her modeling and blogging, however, she wanted to boost her brand credibility and authority further. What we needed to do was to craft out a unique angle for Mikaela’s story and help her get press features in different major publications.



  • Present Mikaela Janalyn’s success story from a unique angle and boost her brand awareness.
  • Improve Google search presence for Mikaela Janalyn and her Blogging.
  • Boost brand credibility and authority by positioning Mikaela Janalyn as an expert Entrepreneur.
  • Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed.

Featured On

the hustlers digest (3)
New Project (27)
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  • Got Mikaela Janalyn featured in several publications including The Hustler’s Digest, Miami Daily Post, and more.
  • Created compelling content and strategically got it placed on major media outlets to position Mikaela Janalyn as an expert in her field.
  • Boosted press exposure and brand credibility tremendously.
  • Attained a lot of powerful media coverage, hence laying the initial foundation for social media verification in the future.

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