Mosope Ogunjobi

Case Study

Overview

Mosope Ogunjobi, with 1 million followers on Instagram, is a leading influencer who uses her creativity to inspire others. Her unique style and sophistication has helped her pursue fashion as a career, where she provides content for her followers, clients, and brands.

Mosope created her digital family on Instagram under the title, “Style Necessity”, which initially was a personal shopping company for high street fashion. Now as a digital creator, her work in the luxury industry is scattered around food reviews, travel blogs, fashion, and beauty tips. Mosope is not only a hardworking influencer who is passionate about everything she does, but she is also one of the few underrepresented influencers in the luxury space. And despite the COVID pandemic causing lockdowns, she was able to build relationships with luxury brands and provide quality content to her growing followers.

Even though Mosope has had a number of exciting opportunities and clients from personal shopping, working with influencers provoked her to look at the importance of actively engaging with a digital audience who follow you on a regular routine. With her creativity and enthusiasm for fashion, she wishes to create more representation in the luxury influencer space.

Process

  • 1

    CONSULTATION

    We had an initial consultation call with Mosope Ogunjobi, where we identified her goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.

  • 2

    ROADMAP TO SUCCESS

    Based on the needs of Mosope Ogunjobi, we worked with her to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of her brand.

  • 3

    GET TO WORK

    We sent her a questionnaire that we would leverage to craft her content. Then, we began the process of content creation and getting her featured on the agreed publications.

Challenge

Mosope Ogunjobi had 1 million followers on Instagram, but she had zero press. She wanted to take her brand to the next level by leveraging the power of the media. Our goal was to present Mosope’s story in a unique way, and leverage that to get her features on numerous major publications.

Strategy

  • Create engaging content for Mosope Ogunjobi based on her story and help her gain worldwide recognition.
  • Boost brand credibility and authority by positioning Mosope Ogunjobi as a leading influencer.
  • Improve Google search presence for Mosope Ogunjobi and her brand.
  • Generate enough press so that it could later on be used as leverage to get on even bigger media outlets if needed.

Featured On

the hustlers digest (3)
Disrupt Logo
New Project (24)
New Project (25)

Results

  • Secured Features for Mosope Ogunjobi on some major publications Disrupt Magazine, The Hustler’s Digest, and more. 
  • Created unique content and strategically got it placed on major media outlets to position Mosope Ogunjobi as an expert in the fashion industry. 
  • Boosted press exposure, brand credibility, and Google search presence for Mosope Ogunjobi.
  • Attained a lot of powerful media coverage, hence laid the initial foundation for social media verification in the future.

What Mosope Has To Say

Mosope Ogunjobi

Leading Influencer

“I had the opportunity and pleasure of working with Mogul Press. They are very professional. Everything that they said they were going to get done, they got done in a very professional manner. They are very efficient and very skilled at what they do. The process of actually getting my name out there in the press was very easy. I was asked to fill out a questionnaire, and my name was out there in the press in 24 hours. I want to thank Mogul Press for doing a superb job, they delivered on what was promised. If you ever want to work with anyone in terms of PR, in terms of press, in terms of getting your name out there in the public, Mogul Press is the answer.”

Mosope's Video Testimonial

Interested? Let's get in Touch!