Overview
Patrick Fitzgibbons is a retired Police Commander from Colorado with over two decades of experience in many different roles. He is also an adjunct college professor and enjoys teaching the next generation of criminal justice professionals. Patrick holds advanced degrees in Business and Organizational Leadership. A former Army Paratrooper with the elite 82nd Airborne Division, Patrick is an avid supporter of active military members and veterans.
5 years ago, Patrick created a top-ranked podcast called The Criminal Justice Evolution Podcast to provide criminal justice professionals with the knowledge, advice, and tools to grow better personally and professionally. He also talks to his guests about the importance of self-care which includes the practice of gratitude, meditation, physical fitness, and much more. In 2019, Patrick wrote and published E.V.O.L.V.E, which is a collection of habits and advice to help readers take charge of their lives and be their best selves.
He came to us because he needed help getting more press exposure and building more credibility for his brand and podcast.
Process
- 1
CONSULTATION
We had an initial consultation call with Patrick Fitzgibbons, where we identified his goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
- 2
ROADMAP TO SUCCESS
Based on the needs of Patrick Fitzgibbons, we worked with him to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of his brand.
- 3
GET TO WORK
We sent him a questionnaire that we would leverage to craft his content. Then, we began the process of content creation and getting him featured on the agreed publications.
Challenge
Patrick Fitzgibbons, despite having some following on social media, had zero press to his name. Plus, he wanted to take his online presence to the next level. So, we had to focus on creating a unique angle for Patrick’s story and leverage our network of connections to get him featured in numerous media publications.
Strategy
- Create powerful content that positions Patrick Fitzgibbons and his podcast strongly in the media.
- Place Patrick and his podcast on top-tier media outlets to gain massive exposure.
- Improve the overall personal brand perception of Patrick Fitzgibbons by giving an initial press boost to it.
- Pave the path to more future media coverage.
Featured On
Results
- Created powerful content and strategically got it placed on media outlets to position Patrick Fitzgibbons as an emerging brand in the media industry.
- Improved Patrick’s press exposure, brand credibility, and Google presence.
- Attained a lot of powerful media coverage, hence laying the initial foundation for moving towards greater goals in the future.
What Patrick Has To Say
