Philistine Amenaki

Case Study

Overview

Philistine was born in France and originally from the Democratic Republic of Congo, Philistine has been no stranger to traveling. At only 11 months, Philistine moved to Canada and from thereon, at the tender age of five, was moving to different cities and countries. Currently settled in a small town called Sheffield, Philistine accredits her parents, who predisposed her to discover a passion for traveling at a very young age and utilize it to the best of her creative abilities. As the years progressed, her drive to create travel content led her to start a travel blog in 2019.

Standing at an impressive 7.3k followers on Instagram, Philistine believes that women are entitled to enjoy the finer things in life. Pictures of her recent travels on Instagram paint a lifestyle that displays her zeal for exploring scenic and glamorous locations. Her goal, as she states, is to make every black woman understand the importance of spoiling oneself now and then, even if it means to do it luxuriously. Philistine currently works as a full-time nurse, and whenever she can get time off, she spends it trying to fulfill her passion for traveling. 

At a very young age, Philistine was acquainted with new places that furthered her desire to travel the world. In 2019, she set up her blog to produce travel content that appealed to her followers. However, things didn’t take off for her in the beginning. She started noticing that her page wasn’t getting enough followers and engagement. Upon realizing this, she reached out to mentors Samia Jay, and Nikki, who guided her further, and in no time was able to achieve her desired results. To carry forward her vision of inspiring women of color across the world to enjoy their individualities, Philistine soon set up her line of beach hats. “The idea behind my brand was my obsession with beach hats and how they add a little bit of extra class and elegance to any vacation outfit.” Within a month of launching her brand, she managed to sell out two of her hat designs. The brand resonates with her travel lifestyle and offers an outlet for women to recognize themselves for being worthy of all the best things in life. 

Philistine’s success journey has been a passion project to evoke a sense of epiphany among women of what it means to enjoy themselves. She believes that none of it would’ve been possible had it not been for her consistency and reaching out for guidance at the right time. Moreover, priming herself to habits that ensure she stays on top of her goals and targets has been critical to her ongoing success. Having had the opportunity to connect with people from her line of work, Philistine urges young entrepreneurs to follow a similar pathway. She also hopes that her accomplishments can serve as an exemplar for young women setting out to achieve their dreams.

Philistine came to us because she wanted to further boost her blogs and social media credibility and authority.

Process

  • 1

    CONSULTATION

    We had an initial consultation call with Philistine Amenaki, where we identified her goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.

  • 2

    ROADMAP TO SUCCESS

    Based on the needs of Philistine Amenaki, we worked with her to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of her brand.

  • 3

    GET TO WORK

    We sent her a questionnaire that we would leverage to craft her content. Then, we began the process of content creation and getting her featured on the agreed publications.

Challenge

Philistine Amenaki was widely known for her traveling Blogs and multi-tasking skills, however, She wanted to further boost her blogs and social media credibility and authority. What we needed to do was to craft out a unique angle for Philistine’s story and help her to get press features in different major publications.

Strategy

  • Present Philistine success story from a unique angle and boost her travel blogs awareness.
  • Improve Google search presence for Philistine Amenaki and his company.
  • Boost her social media credibility and authority by positioning Philistine Amenaki as an expert entrepreneur and traveler.
  • Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed.

Featured On

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the hustlers digest (3)
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Results

  • Got Philistine Amenaki featured on several publications including Disrupt Magazine, The Hustler’s Digest, and more.
  • Created compelling content and strategically got it placed on major media outlets to position Philistine Amenaki as an expert in her field.
  • Boosted press exposure, and brand credibility tremendously.
  • Attained a lot of powerful media coverage, hence laying the initial foundation for social media verification in the future.

What Philistine Has To Say

Philistine Amenaki

Travel Bloggers

“Thank you so much Mogul Press. The team has been nothing but professional and very efficient and very quick with their work I appreciate all that you have done for me. They work very quickly and they have literally helped my brand grow. I definitely recommend Nabeel and Mogul Press so make sure you hit them up and watch yourself quote.”

Philistine's Video Testimonial

https://youtu.be/pUr7r_5093M

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