Rena Malik

Case Study

Overview

Dr. Rena Malik, a urologist, specializing in Female Pelvic Medicine and Reconstructive Surgery, is on a mission to explore topics considered too personal to discuss openly. Through her YouTube channel, Rena is initiating conversations about the sexual health of both men and women. She has created a safe space for people to ask questions about their and their partner’s intimate well-being. 

It is undeniable that Rena is dedicated to interacting with her followers. She believes this interaction allows her to learn about their concerns. Dr. Malik is always open to constructive criticism, and her channel has an unmatched convivial vibe. Rena believes her followers are helping her learn something new every day.

Through her channel, Rena Malik M.D is breaking down the unnecessary barriers associated with sexual health and, primarily, a woman’s sexual health. She has been teaching females worldwide to be more vocal about their health, to know their anatomy better, and voice their opinions. 

Dr. Rena Malik undoubtedly deserves the appreciation and respect she has received from fellow doctors and patients around the globe. Her dedication to serving people will be recognized and followed by many for years to come.

Dr. Rena Malik approached us because she needed help getting press exposure to build brand credibility and position herself as an authority in her industry.

Process

  • 1

    CONSULTATION

    We had an initial consultation call with Rena Malik, where we identified her goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.

  • 2

    ROADMAP TO SUCCESS

    Based on the needs of Rena Malik, we worked with her to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of her real estate brand.

  • 3

    GET TO WORK

    We sent her a questionnaire that we would leverage to craft her content. Then, we began the process of content creation and getting her featured on the agreed publications.

Challenge

Dr. Rena, a Urologist, wanted to further boost her business and her social media credibility and authority. We needed to craft a unique angle for her story and leverage our network of connections to get her featured on some of the most prominent media outlets we have access to.

Strategy

  • Present Rena Malik’s success story from a unique angle and help her gain worldwide recognition.
  • Improve Google search presence for Rena Malik and her business.
  • Boost social media credibility and authority by positioning Rena Malik as an expert in her industry.
  • Generate enough press so that it could later be used as leverage to get on even bigger media outlets if needed.

Featured On

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Results

  • Got Rena Malik featured in several publications, including Miami Daily Post, New York Daily Trends, and more.
  • Created compelling content and strategically placed it on major media outlets to position Rena Malik as an expert in her field.
  • Boosted press exposure and online presence tremendously.
  • Attained a lot of powerful media coverage, hence laying the initial foundation for social media verification in the future.

Rena's Video Testimonial

https://youtu.be/KjYcUQVW1-M

Interested? Let's get in Touch!