Ricky Kidd

Case Study

Overview

Ricky Kidd is a speaker, an author, and a figure of resoluteness. He was once wrongfully convicted and restrained within a facility where he fought to earn his release. After endless contemplation, perseverance, and laborious strategizing, Ricky earned what was rightfully his freedom. He became a role model who rose from the ashes and helped individuals like him through his words, poetry, and plays. 

Ricky has become an active speaker at the American Speaker’s Bureau, leaning on his 

experiences to inspire others. His initiative to start a complete program enabled him to overcome life’s hurdles. Commitment and omitting worldly distractions aided him in positively transforming mindsets, ideas, and perceptions. He has learned all the whats and hows of the business world with his experience and strength. These have acted as a stimulus for him to reach seemingly unreachable heights.

Ricky is a figure of hope and betterment. He motivates people to rip the label of “victim” plastered on their chest and to fight. Instead of being a victim, his compelling stories have helped him give birth to victors. Ricky has become a beacon of hope and will not back down soon.

Ricky Kidd came to us because he wanted further to boost his brand and social media credibility and authority.

Process

  • 1

    CONSULTATION

    We had an initial consultation call with Ricky Kidd, where we identified his goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.

  • 2

    ROADMAP TO SUCCESS

    Based on the needs of Ricky Kidd, we worked with him to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of his brand.

  • 3

    GET TO WORK

    We sent him a questionnaire that we would leverage to craft his content. Then, we began the process of content creation and getting him featured on the agreed publications.

Challenge

Ricky Kidd was widely known for his motivational speeches and strong personality. However, he wanted to boost his social media credibility and authority further. What we needed to do was to craft out a unique angle for Ricky’s story and help him get press features in different major publications.

Strategy

  • Present Ricky Kidd’s success story from a unique angle and boost his brand awareness.
  • Improve Google search presence for Ricky Kidd.
  • Boost brand credibility and authority by positioning Ricky Kidd as a great motivational speaker and author. 
  • Generate enough press so that it could later be used as leverage to get on even bigger media outlets if needed.

Featured On

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the hustlers digest (3)
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Results

  • Got Ricky Kidd featured in several publications, including The Hustler’s Digest, New York Daily Trends, and more.
  • Created compelling content and strategically placed it on major media outlets to position Ricky Kidd as an expert in his field.
  • Boosted press exposure and brand credibility tremendously.
  • Attained a lot of robust media coverage, hence laying the initial foundation for social media verification in the future.

What Ricky Has To Say

Ricky Kidd

Speaker, an Author & a Figure of Resoluteness

“Mogul Press has been amazing and made sure that I get published and that people see, learn, and get inspired from my work and journey. If you are looking to be well represented and want your message to reach your audience, go to Mogul Press. They are fast and efficient and they hold true to their commitment. My strong recommendation would be Mogul Press.”

Interested? Let's get in Touch!