Overview
Ryan Razooky is an excellent athlete who trains young sportsmen into talented basketball and NBA players. He owns a basketball gym where he conducts training of more than 250 players weekly. He also follows an elaborate training plan, takes special care of his players, and spreads positivity among them at the gym, which gives a 100% improvement in results.
Ryan played basketball for Steele Canyon High School and after taking 2 training certifications at the age of 18 years, he took up coaching as his full-time job while still studying in college. His passion for basketball as a game and his utter care for the youth drove him towards establishing his career as a basketball trainer. He has trained over 150 professional NBA players in the multiple training camps he has conducted across the country. In this way, he aims to provide those opportunities for younger generations that he never had for himself, thus revitalizing the passion for basketball among his young disciples. His goal is to build a couple more gyms where he can pass on knowledge and help as many players as he can to achieve their maximum potential.
He came to us because he needed help in getting more press exposure and building higher credibility for his training venture.
Process
- 1
CONSULTATION
We had an initial consultation call with Ryan Razooky, where we identified his goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
- 2
ROADMAP TO SUCCESS
Based on the needs of Ryan Razooky, we worked with him to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of his brand.
- 3
GET TO WORK
We sent him a questionnaire that we would leverage to craft his content. Then, we began the process of content creation and getting him featured on the agreed publications.
Challenge
Ryan Razooky had a good following on social media but had zero press. Therefore, he wanted to take his online presence to the next level. So, we had to focus on creating a unique angle for Ryan’s story and leverage our network of connections to get him featured in numerous media publications.
Strategy
- Create powerful content that positions Ryan Razooky and his company in a powerful way in the media.
- Place Ryan and his company on top-tier media outlets to gain massive exposure.
- Improve the overall brand perception of Ryan’s basketball training gyms by giving an initial press boost to it.
- Pave the path to more future media coverage.
Featured On
Results
- Created powerful content and strategically got it placed on major media outlets to position Ryan Razooky as an emerging brand in the sports industry.
- Improved Ryan’s press exposure, brand credibility, and Google presence.
- Attained a lot of powerful media coverage, thus laying the initial foundation for achieving greater goals in the future.
What Ryan Has To Say
