Overview
Sameer Sawaqed is a 23-year-old Gen Z influencer, mentor, and business development representative in tech, who was motivated to make a difference and drew his inspiration from him successfully losing 100+ pounds when he was only 19, an age where most teenagers are just busy having fun and have no serious goals. Sameer grew up in Chicago. His childhood is filled with the struggles linked with being an obese individual. But once he decided to be his fittest self, he put in his truest efforts and lost 100 pounds.
He started his journey as an advocate when he was 19 years old only when he documented his 100-pound weight loss journey. The moments he shared with others have motivated many other people to take the first step toward weight loss.Sameer fears leaving the earth without leaving behind an impact: “I want to build something so that when I am gone, I know I can continue to impact, inspire, and empower others. There is no better feeling than inspiring and empowering others”.
Sameer also started the “The More We Know” podcast as he observed that a lot of us in our 20s do not have a lot of guidance. So he tried to fill in the gap by starting his podcast where he brings on experts from all around the world. These experts help inspire, educate and empower people especially those from Generation Z through sharing their struggles and successes with them. Sameer came to us because he wanted to further boost his podcast program as well as his social media credibility and authority.
Process
- 1
CONSULTATION
We had an initial consultation call with Sameer Sawaqed, where we identified his goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
- 2
ROADMAP TO SUCCESS
Based on the needs of Sameer Sawaqed, we worked with him to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of his brand.
- 3
GET TO WORK
We sent him a questionnaire that we would leverage to craft him content. Then, we began the process of content creation and getting him featured on the agreed publications.
Challenge
Sameer Sawaqed was widely known for his mentorship and social media influencer skills, however, he wanted to further boost his podcast program and social media credibility and authority. What we needed to do was to craft out a unique angle for Sameer’s story and help him to get press features in different major publications.
Strategy
- Present Sameer’s success story from a unique angle and boost his podcast awareness.
- Improve Google search presence for Sameer Sawaqed and his Podcast.
- Boost his social media credibility and authority by positioning Sameer Sawaqed as an expert social media influencer and mentor.
- Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed.
Featured On
Results
- Sameer Sawaqed featured in several publications including Disrupt Magazine, The Hustler’s Digest, and more.
- Created compelling content and strategically got it placed on major media outlets to position Sameer Sawaqed as an expert in his field.
- Boosted press exposure, and brand credibility tremendously.
- Attained a lot of powerful media coverage, hence laying the initial foundation for social media verification in the future.
What Sameer Has To Say
