Sean Li - Case Study - Mogul Press


Sean Li

Sean Li is the co-founder and CEO of CaterCow, an online catering marketplace that connects offices with local restaurants, bakeries, and caterers.

A Brief Background


Sean moved to the USA in the ’90s at the age of five. While pursuing their professional degrees, Sean's parents also worked as blue-collar workers to earn a living and feed their family. It is from his parents that Sean learned the value of hard work from a very young age.

After working in finance for several years after graduating college, Sean realized he possessed an entrepreneurial spark, paving the way for something far greater. Thus, Sean Li and his partners founded CaterCow in 2012. CaterCow has found lasting success by partnering with the best restaurants and providing exceptional customer service.

CaterCow sure knows how to pay back to the community. During the COVID-19 crisis, the company initiated its ‘CaterCow Cares’ services, which provided free food to healthcare workers through fundraisers.

CaterCow also introduced the ‘group ordering’ feature to promote practicing hygiene with COVID-19 on the rise and also give individual employees more meal choices. The feature allowed each group employee (or person) to choose their own meal, with the food being delivered in individually packaged containers.

Sean Li came to Mogul Press because he wanted to boost his brand and his social media credibility and authority. He also aimed to become a contributor to major websites.

How We Do It?

Our Process

Empowering Sean's Digital Journey: Guiding him toward amplified online influence through tailored strategies and impactful content.


We had an initial consultation call with Sean Li, where we identified his goals and requirements. On this call, we discussed the PR strategy we would implement in the upcoming months.


Based on Sean Li's needs, we worked with him and built a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of his brand.


We sent him a questionnaire that we would leverage to craft his content. Then, we began the process of creating content and getting him featured in the agreed publications.

The Challenge

Sean Li, CEO and co-founder of CaterCow, wanted to boost his business as well as his social media credibility and authority. We needed to craft a unique angle for Sean’s story and leverage our network of connections to get him featured in some of the biggest media outlets in the world so that he could become a contributor on major websites.

The Strategy


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