CASE STUDY
Sean Li
Sean Li is the co-founder and CEO of CaterCow, an online catering marketplace that connects offices with local restaurants, bakeries, and caterers.
A Brief Background
Overview
Sean moved to the USA in the ’90s at the age of five. While pursuing their professional degrees, Sean's parents also worked as blue-collar workers to earn a living and feed their family. It is from his parents that Sean learned the value of hard work from a very young age.
After working in finance for several years after graduating college, Sean realized he possessed an entrepreneurial spark, paving the way for something far greater. Thus, Sean Li and his partners founded CaterCow in 2012. CaterCow has found lasting success by partnering with the best restaurants and providing exceptional customer service.
CaterCow sure knows how to pay back to the community. During the COVID-19 crisis, the company initiated its ‘CaterCow Cares’ services, which provided free food to healthcare workers through fundraisers.
CaterCow also introduced the ‘group ordering’ feature to promote practicing hygiene with COVID-19 on the rise and also give individual employees more meal choices. The feature allowed each group employee (or person) to choose their own meal, with the food being delivered in individually packaged containers.
Sean Li came to Mogul Press because he wanted to boost his brand and his social media credibility and authority. He also aimed to become a contributor to major websites.
How We Do It?
Our Process
Empowering Sean's Digital Journey: Guiding him toward amplified online influence through tailored strategies and impactful content.
CONSULTATION
We had an initial consultation call with Sean Li, where we identified his goals and requirements. On this call, we discussed the PR strategy we would implement in the upcoming months.
ROADMAP TO SUCCESS
Based on Sean Li's needs, we worked with him and built a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of his brand.
GET TO WORK
We sent him a questionnaire that we would leverage to craft his content. Then, we began the process of creating content and getting him featured in the agreed publications.
The Challenge
Sean Li, CEO and co-founder of CaterCow, wanted to boost his business as well as his social media credibility and authority. We needed to craft a unique angle for Sean’s story and leverage our network of connections to get him featured in some of the biggest media outlets in the world so that he could become a contributor on major websites.
The Strategy
- Present Sean Li’s success story from a unique angle and help him gain worldwide recognition
- Improve Google search presence for Sean Li and his business
- Boost Sean Li's social media credibility and authority by positioning him as an expert in his field
- Generate enough press so that it could later be used as leverage to get on even bigger media outlets if needed as well as help him to be a contributor to major websites
Results
- Sean Li was featured in several publications including Yahoo Finance, Bloomberg, The Inscriber Magazine, and CEO World
- Created compelling content and strategically placed it in major media outlets to position Sean Li as an expert in his field
- Boosted press exposure and online presence tremendously
- Attained a lot of powerful media coverage, hence laying the foundation for social media verification in the future
- Helped him become a contributor to California Daily Review, Buzz Sentinel, and many others.
Featured On
Notable Publications Featuring Sean Li
