Overview
Stephanie Gonzalez is a famous plus-size fashion model and social media influencer. Her mission is to ensure people that beauty comes in a variety of shapes and sizes. Stephanie started spreading this message by highlighting how to accept yourself as you are and how to dress your body more attractively. Having struggled with body issues and emotional traumas herself, she decided to spread as much positivity and love for people suffering from body issues as she can.
Stephanie follows the ideology that beauty comes in a variety of sizes, shapes, hues, and ages. She started her journey with an Instagram account and now has a huge following of 622,000. She is a mother of three who understands how women have to struggle with managing their households and career. She teaches her followers to love themselves in their present state, even if it isn’t ideal.
Stephanie approached us because she needed help getting press exposure so she could build more brand credibility and position herself as an authority in her industry.
Process
- 1
CONSULTATION
We had an initial consultation call with Stephanie Gonzalez, where we identified her goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
- 2
ROADMAP TO SUCCESS
Based on the needs of Stephanie Gonzalez, we worked with her to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of her personal brand.
- 3
GET TO WORK
We sent her a questionnaire that we would leverage to craft her content. Then, we began the process of content creation and getting her featured on the agreed publications.
Challenge
Stephanie Gonzalez had zero press to her name when she approached us. Apart from a few features on some small blogs, there was nothing major to work with. Our main goal was to craft a unique angle for her story and leverage that to get her features on numerous mid-tier and top-tier major publications.
Getting to just mid-tiers wasn’t enough. Stephanie wanted big media outlets to feature her personal brand and other ventures. So we needed to leverage our network of connections to get her featured on some of the biggest media outlets that we have access to.
Strategy
- Create powerful content that portrays Stephanie Gonzalez and her story in a unique way.
- Leverage Stephanie’s life story along with our network of connections to get her featured on major publications.
- Improve Google search presence for the keyword “Stephanie Gonzalez”.
- Boost her credibility and authority by positioning Stephanie Gonzalez as an expert in the modeling industry.
- Generate enough press so that it could later be used as leverage to get on even bigger media outlets if needed.
Featured On
Results
- Got Stephanie Gonzalez featured on some of the world’s biggest media outlets including Yahoo News and many more.
- Created powerful content and strategically got it placed on major media outlets to position Stephanie Gonzalez as an authority in her industry.
- Tremendously boosted her press exposure, brand credibility, and Google search presence.
- Attained a lot of strong media coverage.
What Stephanie Has To Say
