Overview
Travis Richey is an entrepreneur and advisor who founded AccomplishED Ventures in 2013 to empower the inmates of the United States with life skills, education, job skills, entrepreneurial skills, and financial literacy. Born in the suburbs of Boston, MA, Travis had a very happening journey that led him to his destiny. From a tough childhood, his father struggled with drug addiction, and his mother worked hard to meet the ends. Thinking that getting a degree was his only way to transform his life, Travis got a scholarship and studied finance at the University of Miami. He started his career in finance, but life had other plans for Travis.
Travis was sentenced to 2 years in prison due to regulatory oversight in the State of Arizona. Those two years completely changed his mindset, and purpose for life. He realized the issues inmates face on a routine basis and how hard it is for them to succeed and make a living once they are out. AccomplishED Ventures mission is to educate the inmates and teach them everything necessary to live everyday life and gain financial independence. AccomplishED Ventures works with an in-person and tablet-based curriculum, including basic life skills, job skills, education, and financial literacy lessons.
Travis believes that every person has a unique purpose, and upon being allowed to find that purpose, anyone can excel using their pain to pursue their purpose. In less than a decade, AccomplishED Ventures has become the biggest content provider in the United States.
His work is changing the narrative of prison reforms and opening up the doors of various opportunities for the inmates in their future. It also gives them hope and provides them with another chance to fix their lives and be a better part of society.
Travis came to us because he wanted to further boost his company as well as his social media credibility and authority.
Process
- 1
CONSULTATION
We had an initial consultation call with Travis Richey, where we identified his goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
- 2
ROADMAP TO SUCCESS
Based on the needs of Travis Richey, we worked with him to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of his brand.
- 3
GET TO WORK
We sent him a questionnaire that we would leverage to craft his content. Then, we began the process of content creation and getting him featured on the agreed publications.
Challenge
Travis Richey was widely known for his mentorship and entrepreneurship, however, he wanted to further boost his company and social media credibility and authority. What we needed to do was to craft out a unique angle for Travis’ story and help him to get press features in different major publications.
Strategy
- Present Travis success story from a unique angle and boost his podcast awareness.
- Improve Google search presence for Travis Richey and his company.
- Boost his social media credibility and authority by positioning Travis Richey as an expert entrepreneur and mentor.
- Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed.
Featured On
Results
- Got Travis Richey featured on several publications including Disrupt Magazine, The Hustler’s Digest, and more.
- Created compelling content and strategically got it placed on major media outlets to position Travis Richey as an expert in his field.
- Boosted press exposure, and brand credibility tremendously.
- Attained a lot of powerful media coverage, hence laying the initial foundation for social media verification in the future.
What Travis Has To Say
