Vivacious Tigress

Case Study

Overview

Vivacious Tigress is among the powerhouses that used the spiraling popularity of social media to solidify its presence on the web. From shooting dance videos to establishing a business online, the social media influencer is remixing her creations by roping in followers, admirers, potential customers, and fans on Tiktok. 

The thriving business woman grew up in Zimbabwe and later relocated to Botswana. The eldest of five siblings, she graduated in sociology from Great Zimbabwe University. Yet, fashion was her first love, and she aimed to make it big in the niche.

Long before venturing into the fashion business, Vivacious Tigress was successful in starting the NGO Immaculate Heart Organization in her home country Zimbabwe. Her NGO garnered applause and appreciation. However, now it is no longer active since she relocated to Bostanawa. Unlocking many milestones, Vivacious Tigress has many jewels to her crown, with the most prominent being her legion of 170,000 Tik Tok admirers. Alongside excelling in her business, the talent powerhouse aspires to be an ambassador for big brands like Chanel or Gucci. She also wishes to be an actress and travel the world. 

There are many hurdles in the business niche Vivacious Tigress has chosen for herself, given the industry is growing and people are reluctant to experiment. So is the case with the entertainment vicinity. The competition is tough. Regardless of the troublesome areas, Vivacious Tigress believes where there is a will, there’s a way and hope to make it big in the business and glamour world.

Vivacious Tigress came to us because she wanted to boost her business further and her social media credibility and authority.

Process

  • 1

    CONSULTATION

    We had an initial consultation call with Vivacious Tigress, where we identified her goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.

  • 2

    ROADMAP TO SUCCESS

    Based on the needs of Vivacious Tigress, we worked with her to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of her brand.

  • 3

    GET TO WORK

    We sent her a questionnaire that we would leverage to craft her content. Then, we began the process of content creation and getting her featured on the agreed publications.

Challenge

Vivacious Tigress, a sizzling model-dancer and a thriving businesswoman is well beyond mega-celebrity status in the eyes of her admirers. However, she wanted to further boost her business as well as her social media credibility and authority. What we needed to do was to craft out a unique angle for her story and help her get press features in different significant publications.

Strategy

  • Present Vivacious Tigress’s success story from a unique angle and help her gain worldwide recognition.
  • Improve Google search presence for Vivacious Tigress and her business. 
  • Boost social media credibility and authority by positioning Vivacious Tigress as a successful businesswoman.
  • Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed.

Featured On

New Project (27)
New Project (5)
New Project (27)

Results

  • Got Vivacious Tigress featured in several publications includingThe Hustler’s Digest, Pennsylvania Daily Post, Miami daily Post and more.
  • Created compelling content and strategically got it placed on major media outlets to position Vivacious Tigress as an expert in the fashion industry.
  • Boosted press exposure, and online presence tremendously.
  • Attained a lot of powerful media coverage, hence laying the initial foundation for social media verification in the future.

What Vivacious Has To Say

Vivacious Tigress

Social Media Influencer

“I just want to give a huge shout out to Mogul Press. I've worked with them for the past month and they have blown my mind with how much they have done in such a short amount of time with also just clear communication and making the process super easy. I highly recommend working with them and their PR team.”

Vivacious's Video Testimonial

https://youtu.be/UPtSUULylrk

Interested? Let's get in Touch!