Walid Chaya

Case Study

Overview

Walid Chaya is one such dreamer who has been able to excel in various creative capacities like acting, directing, writing, producing, mentoring new actors, and coaching actors with diverse backgrounds. He is the artistic director and founder of Moonlit Wings Productions which was voted “Best Arts Program” twice by Washington Family Magazine and Director of Studio For Performing Arts LA, a leading school for actors to train with entertainment industry professionals. 

Walid has performed in numerous TV series like ‘Madam Secretary’, ‘Blacklist: Redemption’ and ‘The Looming Tower. His film career is also thriving as he has worked in ‘Skin’ by Oscar-Winning director Guy Nattiv, the upcoming comedy ‘Magic Hour’ opposite Miriam Shor, and his award-winning short, ‘Driving Ms. Saudi’ which is currently screening across the world. 

Walid believes that actors have been spending too much time, effort, and money on learning how to strengthen their craft but know little about breaking into the business and using the secrets of the industry to establish a successful career. 

His notable work is shifting middle-eastern characters to comedy and breaking the racial stereotypes also includes his films that feature characters of color in leading roles. His award-winning short film, ‘Driving Ms. Saudi’ depicts the softer image of Arabs. This new development is depicted in a heartening and thought-provoking manner in the movie which is written and directed by Chaya himself. The movie received a great response and it also won Best Short Film in Dubai’s prestigious WOW Mid-East Film Fair, Silver Medal for Best Comedy Short at the Asia South East-Short Film Festival, among other official screenings at over a dozen prominent festivals from around the world. He is currently developing two new feature films that, despite having different genres, are also depicting stories of middle eastern characters.  

Walid’s charming personality, experience as a filmmaker, and successful business strategies have been the reason that he is one of the most sought-after speakers. His ideas are welcomed by a large population of aspiring industry professionals. One of the most unique topics Walid has developed is called “Business of Acting in the Digital Age.” He talks about a variety of topics revolving around ways for actors to get ahead in Hollywood, the world’s largest film and television market.

Walid came to us because he wanted to boost his business and also his social media credibility and authority.

Process

  • 1

    CONSULTATION

    We had an initial consultation call with Walid Chaya, where we identified his goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.

  • 2

    ROADMAP TO SUCCESS

    Based on the needs of Walid Chaya, we worked with him to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of his brand.

  • 3

    GET TO WORK

    We sent her a questionnaire that we would leverage to craft her content. Then, we began the process of content creation and getting her featured on the agreed publications.

Challenge

Walid Chaya was widely known as a storyteller expert, however, he wanted to further boost his business as well as his social media credibility and authority. What we needed to do was to craft out a unique angle for Walid’s story and help him to get press features in different major publications.

Strategy

  • Present Walid’s success story from a unique angle and boost his business awareness.
  • Improve Google search presence for Walid Chaya and his business.
  • Boost his social media credibility and authority by positioning Walid Chaya as an expert storyteller and actor.
  • Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed.

Featured On

Disrupt Logo
the hustlers digest (3)
New Project (24)
New Project (25)
New Project (8)

Results

  • Walid Chaya was featured in several publications including Disrupt Magazine, The Hustler’s Digest, and more.
  • Created compelling content and strategically got it placed on major media outlets to position Walid Chaya as an expert in his field.
  • Boosted press exposure, and brand credibility tremendously.
  • Attained a lot of powerful media coverage, hence laying the initial foundation for social media verification in the future.

What Walid Has To Say

Walid Chaya

Award-Winning Director, Actor and Creative Consultant

“Thank you Mogul Press for helping me. They got articles published for me that are supporting my brand and business. I really enjoyed working with them. Thank you so much Mogul Press.”

Walid's Video Testimonial

https://youtu.be/cAQo35So-Sc

Interested? Let's get in Touch!