CASE STUDY
Walid Chaya
Walid, known for his roles in TV series like 'Madam Secretary,' 'Blacklist: Redemption,' and 'The Looming Tower,' has a thriving film career, including 'Skin' directed by Guy Nattiv, the upcoming 'Magic Hour' with Miriam Shor, and the award-winning short film 'Driving Ms. Saudi.'
A Brief Background
Overview
He believes actors need industry insights to succeed beyond honing their craft. Walid challenges racial stereotypes, particularly in comedy and leading roles for characters of color. 'Driving Ms. Saudi,' his acclaimed short, showcases a positive Arab image and has won awards at prestigious festivals.
Walid's charisma, filmmaking expertise, and innovative ideas make him a sought-after speaker. His unique topic, "Business of Acting in the Digital Age," addresses strategies for actors to thrive in Hollywood, the world's largest entertainment market.
Walid sought our assistance to enhance his business and boost his social media credibility and authority.
How We Do It?
Our Process
Empowering Walid's Digital Journey: Guided him toward amplified online influence through tailored strategies and impactful content.
CONSULTATION
We had an initial consultation call with Walid Chaya, where we identified his goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
ROADMAP TO SUCCESS
Based on the needs of Walid Chaya, we worked with him to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of his brand.
GET TO WORK
We sent him a questionnaire that we would leverage to craft his content. Then, we began the process of content creation and getting him featured on the agreed publications.
The Challenge
Walid Chaya was widely known as a storyteller expert, however, he wanted to boost his business as well as his social media credibility and authority. What we needed to do was to craft a unique angle for Walid’s story and help him to get press features in different major publications.
The Strategy
- Present Walid’s success story from a unique angle and boost his business awareness
- Improve Google search presence for Walid Chaya and his business
- Boost his social media credibility and authority by positioning Walid Chaya as an expert storyteller and actor
- Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed
Results
- Walid Chaya was featured in several publications including Disrupt Magazine, The Hustler’s Digest, and more
- Created compelling content and strategically got it placed on major media outlets to position Walid Chaya as an expert in his field
- Boosted press exposure and brand credibility tremendously
- Attained a lot of powerful media coverage, hence laying the initial foundation for social media verification in the future
Featured On
Notable Publications Featuring Walid Chaya
Walid's Testimonial
What Walid Has To Say
Discover how strategic storytelling and media placement elevated Walid Chaya's profile and credibility.
“Thank you Mogul Press for helping me. They got articles published for me that are supporting my brand and business. I really enjoyed working with them. Thank you so much Mogul Press.”
Walid Chaya
Award-Winning Director, Actor, and Creative Consultant