Wave Wyld

Case Study


Wave Wyld is a TikTok coach and an entrepreneur. She shares her genius about how to excel on the platform to help businesses grow and succeed. Wave is on a mission to empower women by amplifying their voices, and TikTok is her megaphone.

Wave Wyld started on TikTok to attract some leads for her online course on personal branding. However, she very quickly saw TikTok’s potential for businesses. Wave took her skills, expertise, and research and became a genius TikTok coach, helping her clients utilize TikTok to grow their businesses and increase their profits. In less than two years, Wave has helped over 300 clients gain over 5 million followers and earn over $19 million in revenue.

Wave Wyld Media has added new and innovative courses in its mission to educate newcomers and businesses about TikTok and its algorithms to build a personal brand and expand its customer base. The courses specifically aim to teach expert tips and tricks on personal branding and winning marketing strategies. 

Wave used her unique selling point to establish her TikTok empire and build a strong community. With her years of experience, she can now predict the trends faster than anyone, often before TikTok even picks them up. Unlike her competitors, Wave’s approach to TikTok trends, and TikTok for business in general, focuses on community, not virality.

Wave Wyld came to us because she wanted further to boost her brand and social media credibility and authority.


  • 1


    We had an initial consultation call with Wave Wyld, where we identified her goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.

  • 2


    Based on the needs of Wave Wyld, we worked with her to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of her brand.

  • 3


    We sent her a questionnaire that we would leverage to craft her content. Then, we began the process of content creation and getting her featured on the agreed publications.


Wave Wyld was widely known for her expertise as a TikTok coach, however, she wanted to boost her brand credibility and authority further. We needed to craft a unique angle for Wave’s story and help her get press features in different major publications.


  • Present Wave Wyld’s success story from a unique angle and boost her brand awareness.
  • Improve Google search presence for Wave Wyld and her Business.
  • Boost brand credibility and authority by positioning Wave Wyld as an expert TikTok coach.
  • Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed.

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  • Got Wave Wyld featured in several publications, including Yahoo Finance, Bloomberg, and International Business Times.
  • Created compelling content and strategically placed it on major media outlets to position Wave Wyld as an expert in her field.
  • Boosted press exposure and brand credibility tremendously.
  • Attained a lot of robust media coverage, hence laying the initial foundation for social media verification in the future.

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