Jeff Heggie - Case Study - Mogul Press


Jeff Heggie

Jeff Heggie is a business coach and athletic mentor known for his unique programs for mentoring entrepreneurs, high-achievers, and athletes.

A Brief Background


Growing up in Southern Alberta, Jeff never allowed his creative and business side to die, despite his interesting relationship with sports. Even though he worked in the banking industry after college and was a valued employee, working 9 to 5 wasn’t Jeff’s forte. Jeff’s inner entrepreneur prompted him to quit his job and create his manufacturing firm, which he eventually lost due to COVID-19’s economic impact.

Jeff believes that coaching allows an individual to identify their career objectives practically. They can create these goals with the help of a coach and then actively work toward them. This will make it more likely that the objectives will be met. Jeff has always been active in athletics, in addition to possessing a risk-taking and entrepreneurial mentality. He was a professional rodeo cowboy for many years (steer wrestling). He also won the Canadian Intercollegiate Championship three times. Jeff’s passion for sports prompted him to become a coach.

Over the last 20 years, Jeff has had the chance to train and mentor various people in various business circumstances. He has been more serious about his coaching company in the previous five years and has obtained further training and certifications. He has made his coaching and mentoring business a full-time endeavor. His coaching services are divided into two categories: entrepreneurial and sports coaching. Jeff also has three podcasts where he shares insightful information for entrepreneurs.

Jeff came to us because he wanted to further boost his business as well as his social media credibility and authority.

How We Do It?

Our Process

Empowering Jeff's Digital Journey: Guided him towards amplified online influence through tailored strategies and impactful content.


We had an initial consultation call with Jeff Heggie, where we identified his goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.


Based on the needs of Jeff Heggie, we worked with him to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of his brand.


We sent him a questionnaire that we would leverage to craft his content. Then, we began the process of content creation and getting him featured on the agreed publications.

The Challenge

Present Jeff’s success story from a unique angle and boost his podcast awareness. Improve Google search presence for Jeff Heggie and his shows. Boost his social media credibility and authority by positioning Jeff Heggie as an expert coach and mentor. Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed.

The Strategy


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What Jeff Has To Say

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“I want to give a big shoutout to Mogul Press for all the PR work they have done for me. They helped me in being featured in several publications and they did it fast. I have to say that my experience was great and would highly recommend Mogul Press.”

Jeff Heggie

Business Coach and Athletic Mentor