CASE STUDY
Kumail Hussain
Kumail Hussain is a Medical Student in Chicago, IL. He describes his passions as medicine, creating content to help others by raising issues like mental health, promoting self-development, acting, rapping, and cars.
A Brief Background
Overview
He has created free and affordable products for students who struggle like him. The ultimate goal is to make his website, The Kumail Hussain, into a One-Stop-Shop for Students. He has also established himself as a content creator on social media platforms.
Mental health is often an issue that Kumail raises his voice for as it is cast aside and looked down on. The stigma surrounding mental health is still hard to break. Considering the prevalence of the issue and the dire need for self-development guidance, Kumail regularly shares content along these lines. He believes that the past generations have ignored the topic for so long and never recognized the seriousness of the matter. It has been labeled as taboo. Depression, anxiety, and all other mental ailments cause loss of productivity, inability to work, and a general state of unwellness.
Kumail, being an entrepreneur while pursuing a medical degree, creates content that aims to change lives and helps people realize all they can accomplish if they streamline their lives. While setting goals for himself as an entrepreneur, his hustling and struggle are a source of inspiration for all those who wish to build their brand. He says, “ I want people to think of me when they themselves or someone they know is struggling with anything in life. My goal is to provide the resources and education for others to live a fulfilling life.” Because of his ambitions, Kumail has partnered with the free app Calendar Buddy to help others build a meaningful daily schedule and improve their productivity
Kumail came to us because he wanted to boost his business and also his social media credibility and authority.
How We Do It?
Our Process
Empowering Kumail's Digital Journey: Guided him towards amplified online influence through tailored strategies and impactful content.
CONSULTATION
We had an initial consultation call with Kumail Hussain, where we identified his goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
ROADMAP TO SUCCESS
Based on the needs of Kumail Hussain, we worked with him to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of his personal brand.
GET TO WORK
We sent him a questionnaire that we would leverage to craft his content. Then, we began the process of content creation and getting him featured in the agreed publications.
The Challenge
Kumail Hussain was widely known as an entrepreneur and an advocate for mental health and self-development experts. He wanted to further boost his business as well as his social media credibility and authority. What we needed to do was craft a unique angle for Kumail’s story and help him get press features in major publications.
The Strategy
- Present Kumail’s success story from a unique angle and boost his business awareness.
- Improve Google search presence for Kumail Hussain and his business.
- Boost his social media credibility and authority by positioning Kumail Hussain as an expert entrepreneur and content creator.
- Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed.
Results
- Kumail Hussain was featured in several publications including Disrupt Magazine, The Hustler’s Digest, and more.
- Created compelling content and strategically got it placed on major media outlets to position Kumail Hussain as an expert in his field
- Boosted press exposure, and brand credibility tremendously.
- Attained a lot of powerful media coverage, hence laying the initial foundation for social media verification in the future.
Featured On
Notable Publications Featuring Kumail Hussain
Kumail Hussain's Testimonial
What Kumail Has To Say
Discover how strategic storytelling and media placement elevated Kumail Hussain's profile and credibility.
“Mogul Press explained the process very clearly. It was my first time ever working with a PR agency and it was a very simple and transparent process with them. They delivered the results they said, on time. Thank you Mogul Press for really helping me to grow my personal brand.”
Kumail Hussain
Mental Health & Self-Development Content Creator