Michelle Paulsen

Hailing from Billerica, Massachusetts, Michelle grew up in a blue-collar family where her parents did their best to give her and her brother everything they needed to pursue their dreams. Growing up as a multi-sport athlete and a passionate volunteer, Michelle would always find herself in certain situations where she needed to help people, so she would come to the aid of anyone in need of support.

Volunteering made her realize she needed to make strategic decisions to choose a career where she could make a difference, remain satisfied, and leave a lasting legacy. It was the passion Michelle felt to create a non-profit gym for inner-city kids and orphans that steered her towards the competitive world of health and fitness. It only felt natural that she chose to pursue a master’s degree in Public Health and Nutrition later on.

Michelle discovered a sense of commitment and leadership with her efforts, which allowed her to really inspire and empower others. From then on, there was little she couldn’t do, and the sky was the limit for her. Later on, she started her own company, MichelleFitCoaching, a fitness and coaching business growing in leaps and bounds under the superlative vision and innovative fitness approaches of the founder.

Knowing how one has to lead by example, Michelle didn’t let anything, not even her chronic pain, get in her way of having a healthier lifestyle. It was an act of defiance against anything that threatened to bring her down, showing others that they can overcome anything if they believe they can and that there should be no compromise on health. Our body does so much for us; shouldn’t we give it something in return as well? Something that is utterly beneficial for us in the long run?

While training for a bodybuilding competition, Michelle thought starving was what it took and ended up picking up an eating disorder that took her six years to recover from. So the fitness coach is on a mission to educate individuals on the proper way to get the body they want without cutting out the food they love. Many people still believe the age-old notion that starving oneself to become thinner is the only way to go, resulting in the gradual development of eating disorders. Michelle, having gone through that herself, wants to make sure others don’t follow that dark road.

Michelle Paulsen wanted to further boost her social media credibility and authority. We needed to craft a unique angle for Michelle’s story and leverage our network of connections to get her featured on some of the most prominent media outlets.