CASE STUDY
Mikaela Janalyn
Mikaela Janalyn is a plus-size African-American fashion and beauty blogger, YouTuber, curve model, travel agent, entrepreneur, solo travel enthusiast, and body positivity enthusiast. She is a plus-size model and a solo traveler who’s hopping across the globe while sprinkling body-positive values wherever she goes.
A Brief Background
Overview
Mikaela Janalyn is the stylish force behind her Instagram posts. She has inspired countless women to embrace their curves, have fun with clothing, and look and feel their absolute best. She launched her YouTube as a creative outlet and opportunity to share her fantastic wardrobe and various available styles for other women looking to escape “the plus-size rut.”
Mikaela Janalyn is a bombshell who shows no signs of ever slowing down in pursuing her goals/dreams. In the future, she hopes to launch a very successful swimwear brand that will cater globally to curvier women with bigger chests since it’s hard to find swimwear that fits their sizes. She also wants to start a line of hair extensions to provide consumers with the best quality wigs and extensions. Moreover, she is planning to start her own NFT center. ALL while traveling the world and looking fierce.
Mikaela Janalyn came to us because she wanted further to boost her brand and social media credibility and authority.
How We Do It?
Our Process
Empowering Mikaela Janalyn's Digital Journey: Guided her towards amplified online influence through tailored strategies and impactful content.
CONSULTATION
We had an initial consultation call with Mikaela Janalyn, where we identified her goals and requirements. On the call, we discussed the PR strategy we would implement in the upcoming months.
ROADMAP TO SUCCESS
Based on the needs of Mikaela Janalyn, we worked with her to build out a roadmap of publications, a timeline, and a trajectory for success that will best elevate the digital authority of her brand.
GET TO WORK
We sent her a questionnaire that we would leverage to craft her content. Then, we began the process of content creation and getting her featured in the agreed publications.
The Challenge
Mikaela Janalyn was widely known for her modeling and blogging. She wanted to boost her brand credibility and authority further. What we needed to do was craft a unique angle for Mikaela’s story and help her get press features in major publications.
The Strategy
- Present Mikaela Janalyn’s success story from a unique angle and boost her brand awareness.
- Improve Google search presence for Mikaela Janalyn and her Blogging.
- Boost brand credibility and authority by positioning Mikaela Janalyn as an expert Entrepreneur.
- Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed.
Results
- Got Mikaela Janalyn featured in several publications including The Hustler’s Digest, Miami Daily Post, and more.
- Created compelling content and strategically got it placed on major media outlets to position Mikaela Janalyn as an expert in her field.
- Boosted press exposure and brand credibility tremendously.
- Attained a lot of powerful media coverage, hence laying the initial foundation for social media verification in the future.
Featured On
Notable Publications Featuring Mikaela Janalyn
